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  1. Five ways AI impacts demand generation

    companies is figuring out how to make the best out of their data. In some cases, data from different sources ... Similarly, AI-driven automated email lists help you figure out how often a lead clicks on links, ... can use markers such as region, occurrence frequency or word strings to figure out who chats with you ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Improving CX with revenue enablement

    from the fact that businesses inherently become more siloed as they get larger (go figure ...

    Adam Mincham - 10/01/2022 - 09:12

  3. Five predictions on data changes to future-proof your 2022

    But I expect to see these figures increasing even more over the next 12 months.  More and more B2B marketers ...

    Jon Clarke - 20/12/2021 - 12:01

  4. Unconventional ways of getting customer insight

    always need to know what customers are thinking so we can figure out if our products or services meet ... are thinking so we can figure out if our products or services meet their needs now or in the future. ...

    Kate Cox - 15/11/2021 - 09:25

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    externally. They orchestrate the brand through the business and help other departments figure out how ...

    David Rowlands - 10/12/2021 - 10:37

  6. The big lie of thought leadership in B2B

    graphs or figures. Key quotes or insights for posting as text. Short video interview segments ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    reason for being, why anyone should care. Imagine these all arrange around an Octagon, an 8-sided figure ...

    Sue Mizera - 01/12/2021 - 10:47

  8. How to approach your ABX strategy

    you’re doing with sales from a programme perspective. The figures speak for themselves with 74% stating ...

    David Rowlands - 10/11/2021 - 10:57

  9. How to promote your B2B webinar like a pro: Expert advice from Adobe

    aims for 30%. If this figure drops, this may be a moment to pause and reflect why your webinar hasn’t ...

    David Rowlands - 01/11/2021 - 10:52

  10. Can marketing automation support employee wellbeing?

    to prepare a compelling business case including figures and facts, such as: the number of additional leads ... business case including figures and facts, such as: the number of additional leads and revenue that will ...

    Tom Ryan - 10/08/2021 - 17:05

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