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  1. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ...

    Adam Mincham - 10/01/2022 - 09:12

  2. 6 reasons why it’s important for marketing to understand finance

    should rush to give a virtual hug to your nearest finance person, it is important to understand finance ... . That means both understanding what drives financial performance as well as dealing with the finance bods. ... Now, it should be pretty clear that most marketers and finance people are opposite ends of the spectrum ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  3. News: New hires in B2B

    and bring Griffin closer to its goal of becoming the de facto operating system for embedded finance. David ...

    David Rowlands - 21/12/2021 - 09:09

  4. The B2B Marketing Awards 2021: Check out who won big

    decision-maker-targeted campaign. ‘Zeronomics: Financing the transition to a net-zero world’ for Standard Chartered, ...

    David Rowlands - 01/12/2021 - 16:29

  5. Part 1: This is the audit that every B2B business needs right now

    be an audit. Yes, typically the preserve of finance who begrudgingly accept the attentions of an external audit ...

    Mercè Cozens - 02/09/2021 - 09:44

  6. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    growth officer. Blending the expertise of marketing, sales, product development and finance, the chief ...

    David Rowlands - 28/10/2021 - 16:41

  7. Marketing process improvement isn’t just for the tough times

    a dozen digital platforms to look at process improvement. Sometimes, these initiatives are led by finance ... and therein lies part of the challenge in acceptance. Believe it or not, marketing and finance don’t always ... that it was a finance-led initiative during a downturn or when results were falling short. Finance doesn't usually sit ...

    Steven Cozens - 29/09/2021 - 09:55

  8. 7 alliance partner marketing pitfalls you may not know (but should)

    to gain   financing, resources,  and  executive attention  for their partner.   It’s important  that  th ...

    Rod Griffith - 26/08/2021 - 10:42

  9. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    of verticals in both B2B and B2C marketing including retail, healthcare, and finance. She has a proven track ...

    Kavita Singh - 02/06/2021 - 10:59

  10. How marketing operations support the middle of the funnel

    is owned by private equity or your finance function has a significant degree of pull, they are looking ... measurement and reporting and data analytics.” If your business is owned by private equity or your finance ...

    Mercè Cozens - 11/05/2021 - 16:09

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