Search found 1076 items
personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ...
Adam Mincham - 10/01/2022 - 09:12
should rush to give a virtual hug to your nearest finance person, it is important to understand finance ... . That means both understanding what drives financial performance as well as dealing with the finance bods. ... Now, it should be pretty clear that most marketers and finance people are opposite ends of the spectrum ...
Mercè Cozens - 07/07/2021 - 11:23 - 1 comment
and bring Griffin closer to its goal of becoming the de facto operating system for embedded finance. David ...
David Rowlands - 21/12/2021 - 09:09
decision-maker-targeted campaign. ‘Zeronomics: Financing the transition to a net-zero world’ for Standard Chartered, ...
David Rowlands - 01/12/2021 - 16:29
News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn
growth officer. Blending the expertise of marketing, sales, product development and finance, the chief ...
David Rowlands - 28/10/2021 - 16:41
be an audit. Yes, typically the preserve of finance who begrudgingly accept the attentions of an external audit ...
Mercè Cozens - 02/09/2021 - 09:44
a dozen digital platforms to look at process improvement. Sometimes, these initiatives are led by finance ... and therein lies part of the challenge in acceptance. Believe it or not, marketing and finance don’t always ... that it was a finance-led initiative during a downturn or when results were falling short. Finance doesn't usually sit ...
Steven Cozens - 29/09/2021 - 09:55
to gain financing, resources, and executive attention for their partner. It’s important that th ...
Rod Griffith - 26/08/2021 - 10:42
Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year
of verticals in both B2B and B2C marketing including retail, healthcare, and finance. She has a proven track ...
Kavita Singh - 02/06/2021 - 10:59
is owned by private equity or your finance function has a significant degree of pull, they are looking ... measurement and reporting and data analytics.” If your business is owned by private equity or your finance ...
Mercè Cozens - 11/05/2021 - 16:09