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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    experiences.   Competence and control Cycling is customisable and grows to fit individual needs for challenge ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to approach your ABX strategy

    accounts. But where do you start? Demandbase uses the FIRE acronym:  Fit: Does your account meet your ideal ...

    David Rowlands - 10/11/2021 - 10:57

  3. Universal identity resolution is a myth. It’s also a bad idea

    and nuanced to fit neatly into a dashboard? And don’t forget consumers – especially the vocal minority.  Any ...

    Ray Kingman - 05/11/2021 - 09:31

  4. ABM expert Robert Norum on how to run your ABM pilot

    of the number of accounts to focus on, for Robert there isn’t a one-size-fits-all answer. “Companies need ...

    Lucy Gillman - 26/10/2021 - 16:39

  5. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    that attracted TMP, Matt states: “There was a strategy fit there from a capability standpoint. It will help us ... push the innovation side of the business.” Fit: do you think you can work with these people? “The ...

    Lucy Gillman - 08/10/2021 - 10:04

  6. How to develop more effective alliance partner sales tools

    that best fit their needs. Effective joint sales tools will help convince the customer that you and your ...

    Rod Griffith - 06/10/2021 - 12:01

  7. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    consider why they'd want to work for you. “Candidates need to understand how they'll fit ... and adjusting marketing messages to fit in line with the broader context of the pandemic. This is not, as Bonnie ... maintains, a simple one-size-fits-all approach, rather one requiring adaptation to suit each country’s ...

    Lucy Gillman - 01/10/2021 - 09:45

  8. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    clear.” Humour can be a risky game. McGuire stresses the importance of context: does it fit in line ...

    Lucy Gillman - 01/10/2021 - 14:20

  9. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    you know exactly what you are looking to achieve, you can then look for the technology that fits your ...

    David Rowlands - 28/09/2021 - 13:42

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    experiences.   Competence and control Cycling is customisable and grows to fit individual needs for challenge ...

    Sue Mizera - 15/09/2021 - 11:07

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