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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    leader today should be thought of more as a state of being. Working with the flow much like the teachings ... things. It helps one navigate life with more flow, and it’s the perfect organising principle to help forge ... integrated go-to-market flow that aligns with the customer journey. Marketing teams should be empowered ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. Why marketing operations is the foundation of a successful modern marketing team

    as plugging capability gaps. As part of that, they’re also responsible for establishing smooth data flow ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    the wider business informed and ultimately fuel success. Freeing up data flows to better support your ...

    Susan McKay - 12/09/2022 - 08:36

  4. Campaign communication – a framework for success

    Communications must be crystal clear with the right information flowing to the right people at the right stage ...

    Daniela fernandes - 20/07/2022 - 14:00

  5. Perfecting pipeline management to boost B2B sales

    Today’s B2B sales and marketing environment is challenging and a sustainable flow of sales is vital ... is challenging and a sustainable flow of sales is vital for success. To achieve this, the sales pipeline must ...

    John Cheney - 13/07/2022 - 11:22

  6. What you missed at Ignite USA

    be foundational while flowing through everything we do” Hanady Khourshid, senior manager, CDW For funnyman Steve ...

    David Rowlands - 10/06/2022 - 10:46

  7. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    of both the ocean and other ships, enabling vessels and goods to flow freely – and safely. Strategy ...

    David Rowlands - 14/06/2022 - 11:03

  8. So you think you’re mature? Let’s see…

    are plugged into wider organisational activity, with free-flowing data keeping everyone in sync and enabling ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  9. Is poor employee experience holding back your sales and marketing team?

    flow like a waterfall onto the (virtual) desks of sales and conversion rates are through the roof. ...

    Steven Cozens - 05/04/2022 - 14:15

  10. Funny is as funny does: Steve Mudd on humorising your B2B brand

    Content’s job? To make that brand flow. “In my session I’m going to talk about some of the challenges ...

    David Rowlands - 07/04/2022 - 14:51

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