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  1. Eight areas that marketing need to focus on to future-proof their 2022

    inquiry, the higher chance it has of converting to a sale. At Moneypenny, we will continue to focus ... but it can add another useful string to the bow of an enterprise focused B2B marketing team. It needs ... focus on what’s immediately measurable, despite this being the easiest way to gain board approval ...

    Kate Cox - 10/01/2022 - 15:16

  2. Improving CX with revenue enablement

    agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." ... to focus on (insert immediate problem.) The sense that this challenge is just too hard comes streaming ... are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what ...

    Adam Mincham - 10/01/2022 - 09:12

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    everyone to be born equal. LG: There’s been a shift in focus over the past few years. B2C organisations ... are focusing more and more on socio-political issues through their marketing. Where do you think that B2B comes ... initiatives, and truly become active allies for others. Whilst we focus on diversity and inclusion, let’s also ...

    David Rowlands - 12/01/2022 - 14:12

  4. How to bridge the sales and marketing alignment gap – once and for all

    relate to two things: insufficient focus on revenue generation and unviable or unqualified leads. ...

    John Cheney - 17/01/2022 - 10:01

  5. How and why marketing must drive sustainability

    matter to us. Where does sustainability come into this? Should marketers focus more on sustainability ... our suppliers are integral to our business, and we encourage them to embrace our values and focus ... on sustainability practices. Procurement is one focus of our sustainability working group and it aims to implement ...

    David Rowlands - 11/01/2022 - 08:47

  6. Five ways AI impacts demand generation

    salespeople focus on what they do best with access to strategic and valuable data. It will not replace them ... of it and focus on proven use cases where it's absolutely useful. 1. AI in lead generation reduces ... information overload and pick the most critical factors. For example, you might just focus on link clicks ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    into a customer can do wonders for your profits because you’ll have more time to focus on a larger number ... need to realise that they can accelerate the B2B sales process. Here are five ways to do it. 1. Focus ... qualified leads from the rest. A CRM system can help you focus on leads that have a higher chance ...

    Richard Conn - 07/01/2022 - 12:30

  8. Practical magic: Cooking up a potion for success for your ABM programme

    and reporting for ABM, Elise advised focusing on things that will matter the most and are aligned to your ... your success further along in the process. Prioritising focus Finally, Jenny advised that it’s ... important to prioritise areas of focus. There are opportunities in front of sales which don’t need marketing ...

    David Rowlands - 07/01/2022 - 09:03

  9. Designing a digital marketing strategy

    audiences and grow your revenue, your marketing mix is likely to include a digital focus whether ...

    Daniela fernandes - 07/01/2022 - 11:32

  10. 8 tips for sustainable lead generation

    be channeled towards generating high quality opportunities in a targeted and focused way. We provide 8 tips ...

    Daniela fernandes - 07/01/2022 - 11:18

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