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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    by following of the Tao By becoming buyer-centric marketers who adopt the principles of a natural system like ... Following the teachings of the Tao creates an environment that supports healthy, natural, and systematic ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. Leaders Roundtable Batten down the hatches

    which will inevitably emerge during or immediately following this period?   These were the questions we ...

    scotty - 16/11/2022 - 10:21

  3. Why marketing operations is the foundation of a successful modern marketing team

    especially following Covid-19. On top of creating smart strategies, teams must be ready to adjust when ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. In Web 3.0 terms, today is 1995

    to follow. And this got me thinking: the concept of Web 3.0 is certainly nothing new, so why are so many ... As Josh Bolland of JB Cole UK put it, in the panel discussion that followed the keynote, in one critical ...

    Joel Harrison - 10/11/2022 - 16:43

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    and Tmall platforms have followed suit.  Collectively, these marketplaces make no secret of their ambition ... to follow where a customer is in the buying journey so that our contacts with them can be timely ... the Alibaba-owned Taobao and Tmall platforms have followed suit.  anonymous user Blog 0 No votes yet Master- ...

    Kieron McCann - 24/10/2022 - 09:46

  6. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    they prepare for the opportunities which will inevitably emerge during or immediately following this period? ...

    Joel Harrison - 20/10/2022 - 12:17

  7. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    growth across APAC following the success of its Sydney offices, which launched in January 2021. Through ... and other key markets.” Luke Kingston, partner at Horizon Capital, concluded: “Following such an exciting ...

    David Rowlands - 08/09/2022 - 09:00

  8. News: Richard O’Connor promoted to CEO of B2B Marketing

    been promoted to CEO, following a stellar performance in his first six months at the company. B2B ... following his impressive career at The Independent, UBM, Informa and RELX. Richard has worked in and around ... O’Connor, managing director of B2B Marketing, has been promoted to CEO, following a stellar performance ...

    David Rowlands - 30/08/2022 - 15:36

  9. Why email automation is ideal for improving internal team processes

    responsibility for following up, plus emails or phone calls between team members to share the history ...

    Tom Ryan - 24/08/2022 - 09:41

  10. Brand guidelines: When should you start breaking the rules?

    following the damaging impact the Covid-19 pandemic had on the mental health of the UK’s workforce. ...

    Danny Philamond - 04/08/2022 - 09:46

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