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  1. Why you need emotional marketing in 2022

    loyalty and create excitement and engagement, you should consider emotional marketing. LG: As a follow up ...

    David Rowlands - 20/01/2022 - 08:51

  2. Simon Daniels on the MOPs dos and don’t for 2022

    their moment in the sun. As Simon maintains, response handling tools “can drive follow-up to inbound inquiries ...

    David Rowlands - 25/01/2022 - 08:55

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and the role of AI in the marketing and sales process.” Massive tailwinds  This latest round of funding follows ...

    David Rowlands - 20/01/2022 - 14:46

  4. How chatbots can enhance your ABM strategy

    teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect ...

    Justin McDonald - 19/01/2022 - 09:16

  5. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ...

    John Cheney - 17/01/2022 - 10:01

  6. Eight areas that marketing need to focus on to future-proof their 2022

    of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ...

    Kate Cox - 10/01/2022 - 15:16

  7. Practical magic: Cooking up a potion for success for your ABM programme

    a habit of jumping ahead. Sometimes following an agenda too closely can stifle conversation and make ... strategy, Elise recommends the following: The post-workshop playback This is an opportunity to validate what ...

    David Rowlands - 07/01/2022 - 09:03

  8. Five predictions on data changes to future-proof your 2022

    the loss of cookie data followed by postponed move to a cookie-less world to an increase in ‘opt-out’ ... to data from the loss of cookie data followed by postponed move to a cookie-less world to an increase ...

    Jon Clarke - 20/12/2021 - 12:01

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    As a follow up question, in a post-pandemic world, we’re relying more and more on digital technologies ...

    David Rowlands - 17/12/2021 - 15:04

  10. Christelle Fraysse on the importance of a solid CRM system

    with knowledge of the journey to date, boosting productivity and sales effectiveness.  LG: As a follow ...

    David Rowlands - 16/12/2021 - 12:19

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