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  1. News: Expandi achieves asset purchase of Cyance

    this means for the wider market. Karla said: This is further evidence of something we have been forecasting ...

    David Rowlands - 13/09/2022 - 08:44

  2. The future of B2B events: Strategic importance of events elevated by two years of crisis

    forecasting. But here is a question I’m sure everyone asks themselves at one point: are the fundamentals ...

    Daniela fernandes - 18/08/2022 - 13:57

  3. News: Monthly roundup of new hires in B2B

    The study has forecasted the potential for billions of dollars in ancillary revenue for the airline industry ...

    David Rowlands - 29/06/2022 - 12:38

  4. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    planning, forecasting, and measurement to predictably achieve revenue goals. Slintel expands 6sense’s data ...

    David Rowlands - 07/07/2022 - 12:21

  5. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    to demonstrate the technology on the aircraft. Produced a new Market Outlook report – Market forecast, challenges ...

    David Rowlands - 14/06/2022 - 09:49

  6. The workplace has changed for good. This is what you need to know to keep your team happy

    to accurately forecast future outcomes and identify trends in HR, predictive analytics is needed to examine ...

    Steve Atkins - 26/04/2022 - 13:25

  7. The Great Customer Resignation: Is AI the key to holding onto your customers?

    outcomes such as intelligent lead scoring, predictive forecasting, personalised recommendations, next-best ...

    David Rowlands - 14/04/2022 - 08:18

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    they contributed to the bottom line and are able to forecast marketing contribution for 2022 will definitely have ... we know how many inquiries we need, we can then forecast activity by channel, the budget required ... and detailed financial forecasts? No, you wouldn’t. So, why do we believe that reactive tactics ...

    David Rowlands - 19/11/2021 - 10:26

  9. 3 top tips for B2B marketing teams to optimise their operations

    of marketing, and fail to use those logical, ‘left-brained’ skills, like planning, forecasting and measuring our ... performing marketing team, then you need to focus on these areas of your marketing operations:  Forecasting ... detailed forecasting for months in advance against your top business priorities. We recommend plotting out ...

    Kerrie Malone - 01/09/2021 - 12:17

  10. Three demand generation focus areas you need to know

    acquisition, pipeline velocity and forecasting. Assisted conversions. As customers navigate through content ...

    Satish Sadasivan - 21/01/2022 - 15:35


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