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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    they were chosen based on merit, talent and experience. LG: Looking forwards into 2022, what are your pieces ...

    David Rowlands - 12/01/2022 - 14:12

  2. Barbara Stewart on nailing your CX in 2022

    digitalisation and data were coming. The pandemic just exacerbated this.” Move forwards by looking at your ...

    David Rowlands - 18/01/2022 - 08:48

  3. Five ways AI impacts demand generation

    is for them, the more chances they'll move forward with it! If you have a new lead, the AI system can ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. 10 lessons learned after 10 years of modern selling

    forward from this moment.   10. Think global, not local We all had to adapt to the world of remote working ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. What’s in store for B2B marketing in 2022?

    asked do I enjoy rollercoasters? Part of me is looking forward to the new and the possible, part of me ... outcomes, to allow the whole business to move forward. Without company buy-in to the data strategy, barriers ...

    David Rowlands - 07/01/2022 - 15:27

  6. Practical magic: Cooking up a potion for success for your ABM programme

    of your customer. If they don’t line up, talk it through and find a way forward that satisfies everyone ...

    David Rowlands - 07/01/2022 - 09:03

  7. Establishing the right goals in 2022 for small businesses

    forward. However, agility is only achieved through being flexible—and this is how some small businesses ... is crucial.  Looking forward to another year, businesses can’t assume what has been successful in the past will ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    forwards.” Where to start with ABX? It comes as no surprise that for Paul, the foundation of any strategy ...

    David Rowlands - 10/12/2021 - 11:46

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    we genuinely look forward to your comments and questions as they will only improve everything about ... Ladder) are nothing if not the thrill of autonomy and volition achieved, according to SDT. Going forward ... the three categories of needs as Competence, Satisfaction and Achievement. Going forward, to signal ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    and activation campaigns may just have found a path forward! Brought to you by brand and activation/tech, ... hand-in-glove! With brand and activation/tech in mutual support, look forward to a lot more exciting, potentially ... and sound alarm bells. Going forward, set a dual, integrated, mutually supportive course for your business ...

    Sue Mizera - 01/12/2021 - 10:47

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