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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    commercial applications, fully aligns with the classic marketing and messaging framework called the Values ... whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... it engenders in its enthusiasts. We would need to exploit the values ladder as a strategic framework ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Gilroy

    and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ...

    Daniela fernandes - 19/11/2021 - 14:11

  3. 11 words to delete from your B2B copy

    Methodology Are you really describing a contextual framework, including theoretical analysis of the body ...

    David McGuire - 18/11/2021 - 16:34

  4. The journey to data-driven marketing

    assessment framework The report also includes a lite version of our competency assessment framework: A tool ... you. The full competency assessment framework: a much more detailed and granular version ... of the framework included in this report. Checklist: is a customer data platform the solution you need? ...

    Cliff Guy - 05/11/2021 - 13:57

  5. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    to develop one of the most powerful, agile and interoperable frameworks for delivering addressable data ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  6. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    Strategy 73 Download this now The framework contains checklists, templates and tools to simplify ... to trust in a brand. In a landscape of such fast-paced change, using a marketing planning framework that’s ... companies, typically with an annual turnover of £10- 30 million. The framework contains a number ...

    Jack Mann - 10/09/2021 - 09:54

  7. Marketing automation implementation- where to begin?

    emails.  You’ll want to add or update things like Sender Policy Framework (SPF) and DKIM records in your ...

    Tom Ryan - 14/10/2021 - 15:23

  8. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... it engenders in its enthusiasts. We would need to exploit the values ladder as a strategic framework ... insights and motivations, would provide the strategic framework for planning and conducting MM research, ...

    Sue Mizera - 15/09/2021 - 11:07

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    commercial applications, fully aligns with the classic marketing and messaging framework called the Values ...

    Sue Mizera - 10/08/2021 - 16:22

  10. Data strategy, insight & intelligence competency assessment framework

    this framework to help you see where you stand compared to your peers on the road to data strategy, insight & ... to a comprehensive data strategy, insight & intelligence framework, which seeks to define the different stages ... and edited version of that comprehensive framework to help you see where you stand compared to your peers ...

    Jack Mann - 24/03/2021 - 18:12

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