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  1. How neuroscience affects CX in B2B marketing

    to friction To apply this in a B2B space, we’ve seen the word ‘frictionless’ and ‘seamless’ being thrown ... trying to avoid.” Steven even says he’d go as far as interchanging the word ‘friction’ for ‘challenge’ ...

    Lucy Gillman - 05/10/2021 - 10:24

  2. Why customers need ‘positive friction’ in their CX experiences

    officer of SurveyMonkey, about why CX needs friction, why customer insight needs to be prioritised, ... of friction? KE: Not all friction is bad friction. When you meet someone, you could move faster by not asking ... down the line. So, our task is to make sure any friction adds value for the customer. Immediately ...

    Kavita Singh - 04/06/2021 - 11:56

  3. How to connect your marketing and sales teams through sales enablement

    possible tension points or friction is extremely important. While it may feel uncomfortable, if a piece ...

    Kavita Singh - 18/08/2021 - 16:04

  4. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    makes your customers more satisfied Remove friction from your process. Removing friction from the sales ... track satisfaction and eliminating friction from your CX. From a practical perspective: Develop ...

    Kavita Singh - 25/05/2021 - 10:10

  5. Building stakeholder relationships to support success

    of tension and friction and what you can do about them.   ...

    David.power_519256 - 29/01/2021 - 10:05

  6. Why customer success will be vital in 2021

    it didn’t deliver because the client’s expectations weren’t matched, or you didn’t foresee a friction point ...

    Kavita Singh - 11/03/2021 - 11:28

  7. How to build the relationship between a CMO and CEO

    with their CEO if there has been friction in the past? SS: My advice is to be bold, but remember that also means ...

    Kavita Singh - 15/06/2020 - 13:25

  8. Why creating a successful account-based marketing programme is more important than ever

    to work. Friction between these teams will only hinder performance. In fact, their lack of alignment ...

    Sam Bocetta - 12/10/2020 - 14:36

  9. How to identify and maximize sales enablement ROI

    content usage that provides insights to optimise content development. Remove friction and add value ...

    Jack Mann - 07/08/2020 - 14:16

  10. Q&A with Nicolas Vandenberghe, CEO and co-founder of Chili Piper

    automate the antiquated processes in scheduling and email that cause unnecessary friction and drop-off ... their hand’ and getting a meeting scheduled, a more positive buyer experience, less friction in the sales ...

    David Rowlands - 07/09/2020 - 11:52

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