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  1. Simon Daniels on the MOPs dos and don’t for 2022

    as a function or service provider; with a central view, it acts instead as a strategic input. “It’s important ...

    David Rowlands - 25/01/2022 - 08:55

  2. Three demand generation focus areas you need to know

    it into one customer profile that's shared with all the teams/functions involved in the customer journey. ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    quote references “Disparate data silos, disconnected engagement channels and lack of cross-functional ...

    David Rowlands - 20/01/2022 - 14:46

  4. How to bridge the sales and marketing alignment gap – once and for all

    to achieving greater alignment between sales and marketing functions is to recognise the importance of doing so ... and as often as they should? Does each function really know how the other is communicating with prospects ... functions have on the organisation?  Most businesses that probe a little deeper in this way conclude ...

    John Cheney - 17/01/2022 - 10:01

  5. What’s in store for B2B marketing in 2022?

    questions businesses need to answer in 2022 is what stays and what goes. CX will become cross functional ... departments. Whatever your industry or job function, you’re likely to find there’s an AI-powered solution ... these metaverses, we will carry out many of the functions we’re used to doing in the real world, including working, ...

    David Rowlands - 07/01/2022 - 15:27

  6. Improving CX with revenue enablement

    rolled sales and marketing under the CRO function, considering how growth on current accounts ... are achieved and how this function aligns with the CRO. Consider more closely aligning the marketing operations ... and sales operations teams and creating a revenue operations function, bringing customer success ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Christelle Fraysse on the importance of a solid CRM system

    the gap between sales and marketing functions is easier said than done, with teams often relying ... that each function is familiar with how the other is communicating and engaging with prospects might sound ... great if a business has an online chat facility on its website, but if this function is not connected ...

    David Rowlands - 16/12/2021 - 12:19

  8. The tautology of marketing operations job titles

    of martech is a critical aspect for the function and while MOps is certainly much more than tech alone, it’s ... management is nevertheless fundamental to what the function does. This spans the “front line” processes ... marketing while spanning the function makes it the obvious place for planning to reside as a discipline, ...

    Simon Daniels - 03/12/2021 - 08:47

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    allow optimal human functioning, growth and happiness: competence (we seek control and mastery); ... Ladder. It connects specifically to the functional and emotional benefits and values on the ladder, ...

    Sue Mizera - 01/12/2021 - 10:47

  10. How to realise the full potential of sustainability marketing

    Purpose-based brand strategy is too big for any one function to tackle alone.  To create a consistent narrative, ... all functions and leaders must cooperate closely. Then translate your purpose into values and goals ...

    Leeya Hendricks - 26/11/2021 - 09:41

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