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  1. Leaders Roundtable Batten down the hatches

    today. 7. Above all: Look after your team. Mental health is worse in marketing than any other functions ... organisations – see what functions can be allocated to agencies to ensure objectives are met without a decline ...

    scotty - 16/11/2022 - 10:21

  2. Propolis new user interface

    Marketing Maturity Diagnostic- benchmark your marketing function's capabilities and maturity Call ...

    scotty - 16/11/2022 - 12:30

  3. Why marketing operations is the foundation of a successful modern marketing team

    And that means every team should embed this function firmly into their foundations. Removing data division ... their remit includes ensuring every component is connected and functioning at maximum capacity, as well ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    than any other functions (according to more than one respondent), mostly because marketing ends up ...

    Joel Harrison - 20/10/2022 - 12:17

  5. Five ways you can ensure your prototype gets you big time investment

    It’s the foundational process for developing your product from idea to functioning item, a way ...

    Martin Brierley - 29/09/2022 - 10:24

  6. How to unlock green growth

    likely requires entirely new commercial skills. It depends on cross-functional expertise far beyond ... It requires a range of factors such as a thorough understanding of relevant value chains, cross-functional ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  7. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    marketing, sales, customer service and executive functions to establish an agile, data-driven framework ... throughout the entire customer life cycle. Traditionally, these functions have operated separately, giving ...

    Susan McKay - 12/09/2022 - 08:36

  8. News: Richard O’Connor promoted to CEO of B2B Marketing

    and the Americas. More recently, Richard even ran the commercial function for EG – a commercial real estate data ...

    David Rowlands - 30/08/2022 - 15:36

  9. The importance of brand personality in B2B – and how to find yours

    As qualitative, value-add beyond functional benefits, brand personality is nothing short of pure business ... different products effectively all performing the same ERP and CRM functions for SMEs? To our great ...

    Sue Mizera - 25/08/2022 - 14:16

  10. Forget everything you (think you) know about ABM

    company, its customers, your communities and the planet. Why and how to collaborate with other functions ...

    David Rowlands - 18/08/2022 - 15:17


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