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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    is “sticky.” It builds lasting memory structures in the minds of future buyers for when they focus on buying.  ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Hiscox launches card game to educate businesses about cyber security

    investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  3. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    on areas of growth that more accurately reflect the board’s investment. The future of tech marketing ...

    Daniela fernandes - 23/11/2021 - 15:20

  4. How to realise the full potential of sustainability marketing

    financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ... – a powerful contribution Sustainability marketing plays a central role in driving a more sustainable future ... with your stakeholders and help to create a brighter and better future for consumers and business. But only ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Gilroy

    utilities etc.) Financial Services IT, Telecomms Yes LinkedIn standard ...

    Daniela fernandes - 19/11/2021 - 14:11

  6. Unconventional ways of getting customer insight

    their needs now or in the future. But is the age of the whitepaper survey dead and should we now be finding ... are thinking so we can figure out if our products or services meet their needs now or in the future ...

    Kate Cox - 15/11/2021 - 09:25

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    and detailed financial forecasts? No, you wouldn’t. So, why do we believe that reactive tactics ...

    David Rowlands - 19/11/2021 - 10:26

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... of MM and its future marketers; for the management of individual brands; and for the design ... such as those we have applied, will be required of future studies. For example, research designed to study ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Four tips and tricks to think differently about content management and improve digital experiences

    is growing with high investments from retail businesses (72%), manufacturing (65%), financial services (61%), ...

    Kieron McCann - 10/11/2021 - 14:59

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    to helping global enterprises future proof their marketing strategies so they can thrive in a multi-channel ... transaction is expected to close in the next month, subject to customary closing conditions. Financial details ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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