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  1. Marketing myopia too close for comfort?

    to be a gamble or a ‘hunch’ on the part of an entrepreneur, organisation or investor. Many companies appear ...

    Mercè Cozens - 16/03/2021 - 14:18

  2. Looking at neuroscience: Why your brand might be in need of something different

    This isn’t necessary with neuroscience which takes the ‘gamble’ out of your branding efforts. In short, you ... This isn’t necessary with neuroscience which takes the ‘gamble’ out of your branding efforts. In short, you ...

    Mercè Cozens - 04/01/2021 - 10:24

  3. Nicola Anderson

    from sport and gambling to printing and beauty. Previously, Nicola worked at MOO as GM, International ...

    Jackie Nansamba... - 05/12/2016 - 11:44

  4. B2B CMOs make list of world’s top 50 most influential marketing leaders

    influential CMOs Keith Weed, Unilever Marc Pritchard, Procter & Gamble Antonio Lucio, Facebook Ann Lewnes, ...

    Paul Snell - 25/06/2019 - 10:21

  5. How to get sports sponsorship right in B2B

    a few years for a moment, let’s look at Procter & Gamble’s 10-year investment in the Olympic Games, ...

    Ross Arnold - 26/04/2019 - 10:00

  6. Why Pegasystems wants to turn customer engagement into customer empathy

    money. Just don’t expect any empathy.   The Las Vegas gambling temples may be an extreme example of how ...

    Paul Snell - 11/06/2019 - 11:10

  7. WPP cuts sales and profit margin forecasts amid ‘low growth’ advertising market

    clients such as Unilever and Procter & Gamble. Of all the regions it operates in, WPP stated the UK ... for its financial decline, along with cutbacks from clients such as Unilever and Procter & Gamble ...

    Alex Clarke - 31/10/2017 - 10:10

  8. Unlimited Group reorganises agencies around seven different themes

    and creatives of the agencies will now share the same office in Soho, London. “Procter & Gamble’s Marc ...

    Molly Raycraft - 11/04/2018 - 11:40

  9. TruNarrative appoints Fox Agency to globally launch platform

    on the fintech's key target sectors which include finance, insurance, lending and online gambling. TruNarrative ...

    Molly Raycraft - 27/11/2017 - 10:30

  10. Top advertisers seek senior marketers with agency backgrounds

    alcohol and gambling firms, followed by media owners and financial services businesses. The study, ...

    Paul Snell - 18/05/2017 - 11:05

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