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  1. How CogniClick can personalise your content for ABM success

    Master- Growth Customer success CX Demand generation At The Global ABM Conference, CogniClick’s co-founder ... content for both large and small audiences, the role sales play in formatting lead-generating pieces ... benchmark generate an enormous amount of data not only on the industry as a whole, but also individual ...

    David Rowlands - 26/11/2021 - 14:56

  2. The B2B Marketing Awards 2021: Check out who won big

    for their campaigns ‘Building blocks of ABM’ for Salesforce and ‘Demand generation engine’ for KPMG. The Croc also won ... ‘Bring it on’ by Gravity Global. Best lead generation or nurturing campaign. ‘Demand generation engine’ ...

    David Rowlands - 01/12/2021 - 16:29

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    while in their view, brand-building is what actually generates demand, long- and short-term. Brand ... and integrate your teams, focus your content and campaigns, drive all product development, generate customer ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    in the age of the internet. Enter user generated content. What is user-generated content? User-generated ... that: you are making the most of content that has been generated by your ‘users’, or, more accurately, ... Whilst it may be the case that some content you can use for marketing is generated organically, we can’t ...

    John Allen - 17/11/2021 - 08:39

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    of marketers’ budget, or will more traditional demand generation strategies continue to take up as much budget ... that relies on large-scale demand generation is going to represent a significant change and refocusing ... to demand generation. DR: Over the course of the pandemic, there’s often been a reliance on short-term ...

    David Rowlands - 19/11/2021 - 10:26

  6. Five ways your marketing team can stand-out in your business

    content creation but also by driving strategic business goals with long-term demand generation ... , high-intent lead generation, holding data at the centre of campaigns and cross functional ABM. This new era ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. Unconventional ways of getting customer insight

    of their industry. Lead-generating surveys Being seen as the expert in their field will keep you front of mind when ... the day comes that they need your services. Lead generating survey software, CogniClick, is one way ... of the survey lifetime. The objective is to shorten the lead generation time considerably by capturing ...

    Kate Cox - 15/11/2021 - 09:25

  8. Gilroy

    Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    motivations the brand triggers, thus generating a profile of what true customer intimacy looks like? Could ... define marketing’s next generation: innovation born at the intersections of these disciplines means ...

    Sue Mizera - 19/11/2021 - 09:34

  10. The data and science you need to know when approaching ABM email marketing

    generated 19% more engagement than the interactive assessment. Tim states that you could argue that despite ... assessment would perform better when it came to SALs and pipeline. But, again, e-book responders generated ...

    David Rowlands - 16/11/2021 - 09:39

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