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  1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    or lead generation campaign’ at the B2B Marketing Awards. Download now to see how they created a campaign ...

    David Rowlands - 27/02/2023 - 15:13

  2. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    of a masterclass in creating carefully crafted, flexible messaging. The result? A campaign that generated nearly ...

    David Rowlands - 14/02/2023 - 10:32

  3. News: Recent research sheds light on the state of PR in B2B

    within their organisations, the surveyed CEOs agree:  PR is a cost-centre rather than a revenue generator ... of earned media and public relations, both as a growth generator and a protector and builder of business ...

    David Rowlands - 08/02/2023 - 14:40

  4. Propolis marketing lead

    the Propolis Marketing Manager, will lead demand generation, ABM and sales enablement strategy and execution ... marketing strategy and execution aimed at generating demand and supporting the sales team to win and retain ... and utilisation of B2B Marketing’s own channels to generate demand e.g. Events/Training/Marketing Services Manage ...

    Jennie Barrick - 20/01/2023 - 14:41

  5. Eight essentials for a successful global marketing rebrand

    generation’ translates into one of the Chinese languages as ‘Pepsi brings your ancestors back to life’. ... Virtual Party Booths and our social channels to connect people and generate excitement.  5. Accessibility ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  6. Revenue operations manager

    Manager, you will support B2B Marketing’s revenue generating teams by managing our sales and marketing ... problem solver with the ability to generate commercial solutions Proven cross-functional collaborator able ...

    Jennie Barrick - 12/01/2023 - 15:20

  7. Live reaction: Can ChatGPT write your B2B copy?

    copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... an AI prompt that delivers good results, and knowing where to spot the weaknesses in AI-generated copy ... Logging in ChatGPT comes with a warning that “the system may occasionally generate incorrect or misleading ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  8. Account-Based Marketing

    with characteristics which could generate revenue. Be warned: this is NOT the definitive guide to ABM. However, ...

    Jerusa Calliste - 05/01/2023 - 09:11

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    and business-based marketing initiatives do. And should. As we have recently written about, change generates fear ...

    Sue Mizera - 15/12/2022 - 08:40

  10. Transforming your promise into your brand DNA

    in doing something wonderful. Generating emotions Promises are all about generating emotions ... when it comes to big and complex projects.  Promises and emotions are the key to generating long-term ... and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ...

    Zsofia Raffa - 29/11/2022 - 10:41


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