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  1. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    · Episode 27: How Grant Thornton’s brand was affected by Covid-19 with Lucy Canning In this week’s episode, ... director of Grant Thornton. They talk about how branding was impacted by Covid-19, what marketing tactics ... are damaging for brands, and where Lucy sees Grant Thornton going in the ‘new normal’ era.  DR: Hi Lucy! Thanks ...

    Kavita Singh - 18/06/2021 - 11:52

  2. 8 marketers share their B2B marketing predictions for the rest of 2021

    piece of 2021 as things begin to get back to normal. Granted, it will be a ‘new’ normal. Covid-19 has ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  3. Three psychological pitfalls marketers should avoid in 2021

    Marketers should devise new approaches that allow consumers to be more involved in granting permission ...

    Norman Guadagno - 20/07/2021 - 11:06

  4. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    Social influencers  Small business Covid-19 safety kits  Small business grants  Small business events. ...

    David Rowlands - 02/06/2021 - 14:20

  5. Awards case study: Find out how Grant Thornton won for ‘Marketing team of the year’

    General B2B marketing Find out how Grant Thornton became marketing team of the year through ... merchandising.  The brand they work for  In a professional services industry dominated by “The Big Four,” Grant ... That is why Grant Thornton embraced its role as the ultimate challenger brand by implementing a “Status Go” ...

    Kavita Singh - 21/05/2020 - 11:31

  6. Salesforce grants $1.25m for education, partners with Deloitte

    Professional development Salesforce has granted $1.25m in funding towards education and career ... and business skills to earn a Salesforce Administrator or Developer certification. The grant and partnership ... – The B2B Marketing Technology Conference. Book your ticket now Salesforce has granted $1.25m in funding ...

    Kavita Singh - 05/12/2019 - 11:39

  7. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    nationality, and socio-economic status.  Granted, some of these factors may seem irrelevant to the audience you ...

    Sam Bocetta - 17/11/2020 - 11:20

  8. Grant Thornton launches first US-wide campaign in eight years

    Creative Branding Professional services firm Grant Thornton has launched its first national US ... by an anchor, or a sprinter by a rope. John Harmeling, CMO of Grant Thornton, said: “‘Status Go’ gives us ... and content marketing. Mike Hensley, president of gyro Chicago, added: “As a challenger brand, [Grant ...

    Paul Snell - 16/06/2017 - 09:36

  9. Chris Grant

    Passle Chris Grant has spent the last 15 years working in media, marketing and advertising ...

    Claire Edmunds - 25/05/2016 - 13:15

  10. Andy Grant

    Bowan Arrow Andy is an international marketing leader with over 18 years B2B marketing experience. In 2009 he established Bowan Arrow, an independent B2B channel marketing consultancy which is now one of the most respected channel marketing consultancies ...

    Sara Cortellazzi - 04/01/2016 - 10:51


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