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  1. Five ways AI impacts demand generation

    the around the clock care that prospects need. AI-powered chatbots, voice support, email delivery systems ... which could miss opportunities at conversion rates if not carefully planned-out beforehand with an AI ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    and inclusion, is not the role of a few, but everyone. It's something we all should care deeply about, ...

    David Rowlands - 12/01/2022 - 14:12

  3. twogether on winning Gold for ‘Best use of direct mail’

    When it came to selecting these top 30 accounts, Salesforce opted for a ‘careful’ approach: “We wanted ... in closing,” Minaz states. “This was not just a gimmick, this was a carefully orchestrated strategy to put ...

    David Rowlands - 21/12/2021 - 15:26

  4. Why your competitors are creating content in clusters (and why you should too)

    running:  1. Pick your pillars carefully When it comes to choosing the pillar topics you want to focus on, ...

    Kerrie Malone - 06/12/2021 - 09:28

  5. Everything you need to know to create a high-converting B2B product page design

    and make sure you choose your phrasing carefully. Hire a copywriter who’s skilled in crafting content ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  6. The big lie of thought leadership in B2B

    target buyers care about – and not just the specific topic, but in the right language and tone. And once ... it implies that if you get the content right, the rest will take care of itself. That’s the big lie ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Annabel Rake on the importance of sustainability in marketing

    and our clients. Climate change is something people care about and need to take action on.” The numbers ...

    David Rowlands - 02/12/2021 - 08:50

  8. Are the 2020s the Decade of the Great B2B Rebranding?

    reason for being, why anyone should care. Imagine these all arrange around an Octagon, an 8-sided figure, ...

    Sue Mizera - 01/12/2021 - 10:47

  9. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ... change. With that in mind, B2B Marketing and Twogether wanted to take stock of what the board will care ...

    Daniela fernandes - 23/11/2021 - 15:20

  10. How to realise the full potential of sustainability marketing

    According to the Journal of Advertising Research, customers will only care about your ESG messaging ...

    Leeya Hendricks - 26/11/2021 - 09:41

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