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  1. Why marketing operations is the foundation of a successful modern marketing team

    storage and distribution for ops leaders to work with. That’s not to mention avoiding wasting their energy ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. How to unlock green growth

    of the C-suite, as the business pursues cross-value chain alliances, with customers, suppliers, waste collectors, ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. How marketers can achieve personalisation without third-party data

    on all their investments. They won’t have the luxury of wasting time on failed campaigns in the coming ...

    Adam Greco - 05/09/2022 - 16:24

  4. How your peers are measuring marketing operations

    of marketing spend being wasted, marketers have been on a quest to measure the impact of their work. The advent ... Propolis now! Ever since the coining of the adage about half of marketing spend being wasted, marketers ...

    Simon Daniels - 25/07/2022 - 10:08

  5. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and customer success teams can remove the guesswork that creates waste and inefficiency in their day-to-day ... leads, long sales cycles, wasted time, burned-out salespeople, and inaccurate revenue projections.  ...

    David Rowlands - 07/07/2022 - 12:21

  6. What you missed at Ignite London

    the personas in your DMU. If you don’t, you risk wasting resources on content. Questions around untapped ...

    David Rowlands - 13/07/2022 - 09:32

  7. How to make intent data a cornerstone of campaign excellence

    many times have telesales teams wasted time and energy calling, emailing, connecting on LinkedIn, etc. ...

    Ben Beeching - 22/06/2022 - 10:11

  8. So you think you’re mature? Let’s see…

    of marketing teams. In part, that’s because of the time it wastes. But of those citing manual wrangling ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  9. The Great Customer Resignation: Is AI the key to holding onto your customers?

    to use, resulting in low adoption and wasted resources. Our research found that 57% of UK respondents ... be customised properly to meet their specific needs. The more time sales and marketing teams waste ...

    David Rowlands - 14/04/2022 - 08:18

  10. Accelerate Prospect-Conversion using Customer-Intent Data

    actually in the market for your solution Boost your sales win-rate Cut out the waste If you want to find ...

    Daniela fernandes - 15/02/2022 - 15:55

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