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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    highly revered brands succeed by placing the passions, lifestyles and deeply felt needs ... that the brand honours the passions, lifestyles and deeply-felt needs of their loyalists by placing ... true: the brand that honours the passions, lifestyles and deeply-felt needs of their loyalists does place ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    to honor the passions, the lifestyles, the deeply-felt needs of your consumers by putting ...

    Sue Mizera - 13/10/2021 - 09:49

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    it be that the most highly revered brands succeed by placing the passions, lifestyles and deeply felt needs ... that the brand honours the passions, lifestyles and deeply-felt needs of their loyalists by placing ... true: the brand that honours the passions, lifestyles and deeply-felt needs of their loyalists does place ...

    Sue Mizera - 15/09/2021 - 11:07

  4. 5 things you need to know about the future of CX

    these past couple of years,” says ecommerce director of Cox & Cox lifestyle brand, Ashley Peet.  Here’s ...

    David Rowlands - 04/10/2021 - 15:35

  5. The must-have skills marketing teams need for automation success

    of a healthy automation platform. It’s impossible to run successful lead generation and marketing campaigns ...

    Tom Ryan - 28/09/2021 - 16:26

  6. How employee engagement can help B2B organisations grow

    respect.  One of the critical aspects of B2B organisations is building healthy relationships with its ... in creating a healthy company culture. Engaged and happy employees participate in active communication, ... happy and healthy, and give them a better work-life balance have better retention rates and more ...

    Braja Roy - 15/09/2021 - 12:22

  7. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    lifestyle. I’m not married or partnered so I can’t give the social cue of saying “my partner or boyfriend.” ...

    Kavita Singh - 26/07/2021 - 14:45

  8. Why branding and martech should become BFFs!

    the passions, lifestyles, needs of consumers-–of people-- by putting their motivations, their aspirations, ... both brand and martech aim to honor the passions, the lifestyles, the deeply-felt needs of customers ...

    Sue Mizera - 13/07/2021 - 13:03

  9. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    is important to clients right now. What is the value we can add? Does it resonate with them? How healthy ...

    Zoe Hominick - 09/07/2021 - 17:56

  10. Maintaining good email hygiene: Why is it important?

    complicated if they don’t know how to maintain healthy practices. Kavita Singh spoke with B2B Marketing’s ... but it can get complicated if they don’t know how to maintain healthy practices. Kavita Singh spoke with B2B ...

    Kavita Singh - 19/03/2021 - 12:20

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