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  1. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ... solutions. Just as important, they should think about the advantages of a distributed identity model. Why ... for example) legislatively line up as roadblocks to universality, identity or proxies to identity?   According ...

    Ray Kingman - 05/11/2021 - 09:31

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    this philosophy, takes the understanding of brand way beyond logos and graphic Identities. Yes, these are part ...

    Sue Mizera - 01/12/2021 - 10:47

  3. How to realise the full potential of sustainability marketing

    sustainability strategy helps make customers more loyal and improves your brand identity. A host of research ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    how to approach global brand identity: consistency, relevance, distinctiveness, how translation goes ... all elements of your brand world – for example your visual identity, communications, marketing, etc ... to learn more about building your global brand identity? Why not check out Propolis, our exclusive ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  5. The data and science you need to know when approaching ABM email marketing

    take. The content in the promotional emails and the content in the two content offers was identical ...

    David Rowlands - 16/11/2021 - 09:39

  6. Taking the pulse of your brand and communications

    neuroscience, but nobody wants to share the secret sauce. Mapping your brand identity An important exercise ... brand identity. This is usually characterised in six ways: Physique. Personality. Culture. Self-image. ... Reflection. Relationship. You can read more about brand identity and personality in this article by Think ...

    Mercè Cozens - 27/10/2021 - 09:57

  7. How to approach your ABX strategy

    a complete view of accounts. Unify multiple individual and account identities to create a single view. “The ...

    David Rowlands - 10/11/2021 - 10:57

  8. Five questions to help pinpoint your brand identity

    Creative Master- Brand & Content Strategy Brand Creativity Brand identity is a funny old ... thing. In developing a solid identity, you must be able to reflect the values and personality ... not an easy task. My advice to any brand manager defining a brand identity would be to go back to the very ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    thread’ as Bonnie calls it, organisations can appeal to diverse markets whilst retaining brand identity ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. How to be an ally post-Pride month

    to a research study by Accenture, approximately 59% of employees aren’t open about their sexual identity ... approximately 59% of employees aren’t open about their sexual identity. As amazing as it is to see support ...

    Kavita Singh - 28/06/2021 - 14:39


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