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1. The tautology of marketing operations job titles

   whether in new technologies and tools, process improvements or novel applications of data and analytics. ...

   Simon Daniels - 03/12/2021 - 08:47

2. How CogniClick can personalise your content for ABM success

   more about improving your ABM strategy from industry-leading experts? Why not check out Propolis, our ...

   David Rowlands - 26/11/2021 - 14:56

3. News: Feefo appoints new CMO to drive growth and overseas expansion

   that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

   David Rowlands - 30/11/2021 - 16:39

4. Four tips and tricks to think differently about content management and improve digital experiences

   platforms and collaboration between different parties can help improve the challenges of personalising CS ... the content needs of their customers. Here are four areas to focus on when improving your content: ... to deliver the personalisation expected by customers. Want to learn more about improving your B2B content? ...

   Kieron McCann - 10/11/2021 - 14:59

5. How to realise the full potential of sustainability marketing

   sustainability strategy helps make customers more loyal and improves your brand identity. A host of research ... management, and treatment of employees. Stories are important too, so showcase improvements in areas ...

   Leeya Hendricks - 26/11/2021 - 09:41

6. 11 words to delete from your B2B copy

     Want to learn more from industry-leading experts on how to improve your B2B content? Why not check out ...

   David McGuire - 18/11/2021 - 16:34

7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

   already doing but could improve on. Or, you could be starting from scratch. Either way, sticking ... be the thing to take your company’s performance to the next level. Want to learn more about improving your B2B ...

   John Allen - 17/11/2021 - 08:39

8. The data and science you need to know when approaching ABM email marketing

   improving your ABM strategy? Why not check out Propolis, our exclusive community for B2B marketers to share ...

   David Rowlands - 16/11/2021 - 09:39

9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   we genuinely look forward to your comments and questions as they will only improve everything about ...

   Sue Mizera - 19/11/2021 - 09:34

10. How to approach your ABX strategy

    team. And finally, measure, prove and improve the impact of your ABX efforts.  Team alignment Parallel ... Leanne maintains. Who wouldn’t want that? Want to learn more about improving your ABM and ABX programmes? ...

    David Rowlands - 10/11/2021 - 10:57

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