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  1. Improving CX with revenue enablement

    customers about how they need to improve this experience through marketing, that 60%+ of the customers' ... improving your CX? Why not check out Propolis, our exclusive community for B2B marketers to share insights, ...

    Adam Mincham - 10/01/2022 - 09:12

  2. How chatbots can enhance your ABM strategy

    qualification, sales processes, expanding and improving continuity in the demand gen process, and increasing ... strategy for pleasing customers and generating more revenue. Want to learn more about improving your ABM ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Barbara Stewart on nailing your CX in 2022

    to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ...

    David Rowlands - 18/01/2022 - 08:48

  4. Three demand generation focus areas you need to know

    this information, you can create custom campaigns that speak to different customer personas. This, in turn, improves ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... to support 6sense in its continued mission to improve revenue operations.” said Andy Lefkarites of Owl Rock ...

    David Rowlands - 20/01/2022 - 14:46

  6. How to bridge the sales and marketing alignment gap – once and for all

    that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ...

    John Cheney - 17/01/2022 - 10:01

  7. Five ways AI impacts demand generation

    and circumstances to improve customer relationship management. AI-driven platforms and algorithms decode valuable ... they require. Here are a few ways you can use AI to improve your lead generation: Adaptive content hubs: ... overcome incorrect data, providing you with insights that will improve your lead generation process ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. Practical magic: Cooking up a potion for success for your ABM programme

    to get in front of customers. Want to learn more about improving your ABM strategy? Check out Propolis, ...

    David Rowlands - 07/01/2022 - 09:03

  9. 10 lessons learned after 10 years of modern selling

    Intelligence powers growth and iteration Buyer experience is vastly improved when it is based upon quality ... insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... suppliers have the right sustainability processes improves the experience for customers as they engage ... on sustainability. We remain committed to improving our rating. For marketers, the best thing to do is communicate ...

    David Rowlands - 11/01/2022 - 08:47


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