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  1. Inside Intent Data: Unlocking Demand Generation Results

    organizations in the UK and US are using intent data today- and what you can do to improve on your own intent ...

    Jerusa Calliste - 23/11/2022 - 09:47

  2. Why marketing operations is the foundation of a successful modern marketing team

    this burden. Improving access to amalgamated and granular performance insight will equip CMOs with hard numbers ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. News: Imagination joins B2B marketing agency The Mx Group

    — enhancing brand campaigns and thought leadership content, improving digitally enabled journeys and SEO ...

    David Rowlands - 08/11/2022 - 15:48

  4. Technical Editor

    to improve and refine marketing within organisations. A proven writer, who can make technical subjects clear ...

    Jennie Barrick - 21/09/2022 - 13:07

  5. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    Many companies are capturing data around existing customers to understand what their likes, improve ... and for countless customers as well. Want to learn more about improving your data? Why not check out Propolis, our ...

    Susan McKay - 12/09/2022 - 08:36

  6. How marketers can achieve personalisation without third-party data

    to improve several pre-existing privacy related issues, including the use of Google Signals. Google Signals, ... is a huge part of improving personalisation efforts that ultimately can support your bottom line. But many ... to fuel decision-making. With behavioural data insights and strong data governance, improved ...

    Adam Greco - 05/09/2022 - 16:24

  7. The importance of brand personality in B2B – and how to find yours

    they drive, preferred vacations, favourite movies or books. Everyone is always looking to improve: “What ... resolutions has your company made to improve itself in the upcoming months or years?” This simple exercise ...

    Sue Mizera - 25/08/2022 - 14:16

  8. Why email automation is ideal for improving internal team processes

    will inspire you to get more out of your marketing automation tool and improve internal processes at the same ...

    Tom Ryan - 24/08/2022 - 09:41

  9. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    market their products more effectively, and improve the buyer experience. Today's prospective buyers ...

    Winnie Palmer - 15/08/2022 - 14:06

  10. Digital vs. print marketing: A bright and measurable future together

    audiences For this to be effective, forward-thinking businesses need to improve customer communications ... For the time being, brands can help improve their efforts by thinking about the purpose of using print within ...

    Joe Courts - 03/08/2022 - 12:55

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