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that go back as far as 2003 (Should Firms Increase Advertising Expenditures During Recessions? | College ...
Oliver Budworth - 25/01/2023 - 14:36
and increasingly in the US. B2B Marketing are looking to accelerate growth in the next three years through further ...
Jennie Barrick - 12/01/2023 - 15:20
across all accounts to increase growth potential upon renewal About You We are looking for someone ...
Jennie Barrick - 01/12/2022 - 09:26
News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK
and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... and competencies in this space will help our UK team to meet increasing demand for our sustainability ...
David Rowlands - 22/11/2022 - 11:07
new forms of content respond to changing buyer needs at a time of increased uncertainty and therefore ...
scotty - 16/11/2022 - 10:21
for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ...
Harriet Durnfor... - 14/11/2022 - 11:17
companies increases the perspectives we have at the table and creates a bigger, stronger agency that can ... in 2023, marketers will focus on the activities that increase the relevance of their brand and quality ...
David Rowlands - 08/11/2022 - 15:48
their budget, whilst 41% are actively increasing investment. What does this mean for marketers? “In a downturn, ... content. Her expert panel walked through how they’re building a sales focussed content strategy to increase ...
David Rowlands - 08/11/2022 - 12:09
Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?
deploy ABM see an increase in deal size, and 87% see higher ROI. It’s no surprise that ABMers are under ...
Anonymous (not verified) - 31/10/2022 - 13:58
excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ... throughout. We have certainly seen a partial return to pre-pandemic buying habits, but this increased exposure ...
Kieron McCann - 24/10/2022 - 09:46