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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    to increase your reputation through content marketing that you didn’t have to pay for, you’d be waiting ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ... If you were told that there was a way to increase your reputation through content marketing that you ...

    John Allen - 17/11/2021 - 08:39

  2. How CogniClick can personalise your content for ABM success

    sales, marketing and clients. In a post-pandemic world dominated by ever-increasing buyer expectations, ...

    David Rowlands - 26/11/2021 - 14:56

  3. The data and science you need to know when approaching ABM email marketing

    made a difference in the impact of the content.  Eye tracking results: How video emails can increase ... states. An increase in sales with static email The last hypothesis was that maybe the interactive ...

    David Rowlands - 16/11/2021 - 09:39

  4. Four game-changing insights driving customer acquisition in a digital world

    and content creation increased by 60% last year. Individuals as well as company posts contributed ... salespeople have more inbox conversations by helping them increase engagement and responses: Train salespeople ... been a dramatic increase in digital adoption. This has been embraced globally by both B2B buyers ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    groups are becoming redundant in some scenarios where differentiation is becoming increasingly difficult. ...

    David Rowlands - 19/11/2021 - 10:26

  6. Mastering ABM: Lessons learned from several masters of ABM

    important cut-through when response rates are becoming increasingly hard to predict and your sales teams ...

    Daniela fernandes - 09/11/2021 - 11:25

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    to speed in weeks instead of months, while also increasing their knowledge retention so that they can start ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. ABM Census: Where B2B marketers are at, and where they’re heading

    benefits they also see. If most marketers are decreasing or increasing their ABM activity next year. ...

    Jason Taylor - 02/11/2021 - 15:38

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and shareable, the programme led to more than 50,000 shares, a reach of over 470 million and a 300% increase ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Driving growth through CX

    to increase revenue by 70% within 36 months, it is crucial that businesses start to see customer service ... customer loyalty and profit continues to increase as the world further digitalises, companies that invest ...

    James Frampton - 01/11/2021 - 10:02


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