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  1. Christelle Fraysse on the importance of a solid CRM system

    it. Analysis of CRM data has also indicated parts of a sales process that require additional ...

    David Rowlands - 16/12/2021 - 12:19

  2. Everything you need to know to create a high-converting B2B product page design

    measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ... be downloading a report or filling in a form- it’s a good indicator of how successful your page is in convincing ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. The big lie of thought leadership in B2B

    of the bubble indicates accessibility.  A data-driven, differentiated stakeholder view like this allows us ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. How to approach your ABX strategy

    of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ... recommends continuing to identify specific activities that indicate that you’re going to focus on them ...

    David Rowlands - 10/11/2021 - 10:57

  5. News: durhamlane and Cyance launch new report

    This indicates that there is a big opportunity for B2B sales and marketers who have the ability to execute timely ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  6. It’s easy to judge, right?

    an award if it does not give me an indication of its impact on the business? You might have had a good ...

    Matt Garisch - 15/09/2021 - 09:41

  7. 6 crucial KPIs to measure in B2B marketing

    performance indicators to help navigate the complexities faced by the modern B2B marketer. Data, what’s ... Acquisition (CPA) – Following on from traffic to leads, CPA is also known as cost per lead and indicates which ... – In a similar way that CPA does, campaign ROI indicates what is working and what isn’t. Put simply, the higher ...

    Mercè Cozens - 06/04/2021 - 13:25

  8. 5 ways to become a successful B2B seller in 2021

    of accommodation and food businesses indicating that both revenue and profits had decreased. There’s little doubt ... indicating that both revenue and profits had decreased. There’s little doubt that this affected spending ...

    Jim Preston - 08/02/2021 - 13:50

  9. News: Peak Indicators appoints group marketing director

    Association. Peak Indicators which is based in Chesterfield and has additional offices in London, aims ... to double size over the next three years. Pipa said: “I’m delighted to be joining Peak Indicators. It has ... Peak Indicators which is based in Chesterfield and has additional offices in London, aims to double ...

    Kavita Singh - 02/10/2020 - 10:12

  10. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    officer might indicate a dominant personality trait and advise sellers to make the point quickly ... “For example, a report for a chief strategy officer might indicate a dominant personality trait ...

    Kavita Singh - 20/07/2021 - 14:27

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