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  1. How to approach your ABX strategy

    of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ... recommends continuing to identify specific activities that indicate that you’re going to focus on them ...

    David Rowlands - 10/11/2021 - 10:57

  2. News: durhamlane and Cyance launch new report

    This indicates that there is a big opportunity for B2B sales and marketers who have the ability to execute timely ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  3. It’s easy to judge, right?

    an award if it does not give me an indication of its impact on the business? You might have had a good ...

    Matt Garisch - 15/09/2021 - 09:41

  4. 6 crucial KPIs to measure in B2B marketing

    performance indicators to help navigate the complexities faced by the modern B2B marketer. Data, what’s ... Acquisition (CPA) – Following on from traffic to leads, CPA is also known as cost per lead and indicates which ... – In a similar way that CPA does, campaign ROI indicates what is working and what isn’t. Put simply, the higher ...

    Mercè Cozens - 06/04/2021 - 13:25

  5. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    officer might indicate a dominant personality trait and advise sellers to make the point quickly ... “For example, a report for a chief strategy officer might indicate a dominant personality trait ...

    Kavita Singh - 20/07/2021 - 14:27

  6. 5 ways to become a successful B2B seller in 2021

    of accommodation and food businesses indicating that both revenue and profits had decreased. There’s little doubt ... indicating that both revenue and profits had decreased. There’s little doubt that this affected spending ...

    Jim Preston - 08/02/2021 - 13:50

  7. News: Peak Indicators appoints group marketing director

    Association. Peak Indicators which is based in Chesterfield and has additional offices in London, aims ... to double size over the next three years. Pipa said: “I’m delighted to be joining Peak Indicators. It has ... Peak Indicators which is based in Chesterfield and has additional offices in London, aims to double ...

    Kavita Singh - 02/10/2020 - 10:12

  8. Top 5 data analysis tools in B2B marketing

    marketing. For best ‘freemium’ features, use Indicative Indicative is a powerful behavioural analysis ... customer base even more. Another major perk from Indicative is that its free plan isn’t just another ‘30 ... used the tool includes chief experience officer, Steve Grycuk. He says: “Indicative is an important ...

    Kavita Singh - 18/02/2021 - 13:45

  9. Overcoming the growing mental health crisis in marketing

    these indicate that several pressure points are looming, and that it may take some time for marketers to regain ... 74% have changed their approach to customer content. Finding like these indicate that several pressure ...

    Paige O'Neill - 02/06/2021 - 14:04

  10. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    Media. Gravity research even prior to Covid-19 indicated that the key issue occupying airlines ...

    Kavita Singh - 02/06/2021 - 13:50

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