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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    fundamental to being human. It’s all connected! This places the customer, as an individual –indeed, ...

    Sue Mizera - 01/12/2021 - 10:47

  2. How CogniClick can personalise your content for ABM success

    and campaigns for personalised individuals.” CogniClicks aims are threefold: Arm sales with rich insights ... benchmark generate an enormous amount of data not only on the industry as a whole, but also individual ... a personalised report, a piece of thought leadership that’s relevant to a specific individual? Helen gives us ...

    David Rowlands - 26/11/2021 - 14:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to be the causal agent in our own life and act in harmony with our own, individual sense of purpose ... to being human, the marketer now sees how the new marriage literally places the customer, the individual ... of MM and its future marketers; for the management of individual brands; and for the design ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Four game-changing insights driving customer acquisition in a digital world

    and content creation increased by 60% last year. Individuals as well as company posts contributed ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. How to approach your ABX strategy

    a complete view of accounts. Unify multiple individual and account identities to create a single view. “The ...

    David Rowlands - 10/11/2021 - 10:57

  6. The 360-degree customer view: What does it mean and how can you actually achieve it?

    that individual to work with it, but, at SnapLogic, we’re trying to automate that – making sure that data from all ... different places comes into one report that this individual can see.” Cloud technology – a better way? So, ...

    David Rowlands - 04/11/2021 - 11:22

  7. Approaching a new CMO role: An interview with Eric Schou

    audiences and tailor content to suit their individual needs. I suspect we will move to a new model ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  8. Thinking of starting a B2B podcast? Ask these three questions first

    two hours of old men bickering – is absolutely compelling listening. 4. A brilliantly individual guest ... chat about an aspect of B2B copywriting and content) was no longer as individual as it once was. Also, ...

    David McGuire - 20/10/2021 - 09:34

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    that help enhance our own individual and tailored approaches to suit the end goal.” This, as Kate reminds ... that focuses on the view of the individual. However, Kate seeks to challenge this. When taking into account ...

    David Rowlands - 19/10/2021 - 16:26

  10. Marketing automation implementation- where to begin?

    is vital for preventing your emails going to spam folders or causing issues with your individual business ... individual business emails too- and that is a real problem! Lastly, in order to track email subscribers ...

    Tom Ryan - 14/10/2021 - 15:23


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