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  1. The B2B Marketing Awards 2021: Check out who won big

    engagement initiative’ and the Grand Prix. The full list of Gold winners are: Best multichannel campaign. ... Practice. Best sales enablement initiative. ‘Ending retro expectations’ for Exasol, by Digital Radish. Best ... channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  2. How to realise the full potential of sustainability marketing

    that have robust ESG initiatives to help advocate for and promote each other.  Sustainability marketing ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Five ways your marketing team can stand-out in your business

    be proactive and engage with the leadership on key initiatives and projects the business aims to lead on. ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    us to initiating activities for their own sake, because they are interesting or satisfying ... As this is admittedly a  big  claim, we wanted to put our initial theories and hypotheses to the test. We set out ... of continuing MM research. As always, further research will enhance and refine these initial learnings. For MM ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    require customer initiative.  And whereas UGC shouldn’t be a practice that requires all that much monetary ...

    John Allen - 17/11/2021 - 08:39

  6. How to approach your ABX strategy

    Once you have that initial draft list in your hand, the time comes to share this with others in your ...

    David Rowlands - 10/11/2021 - 10:57

  7. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    then still hold true today. ABM is a business growth initiative and has to be done in partnership with sales. ...

    Bev Burgess - 05/11/2021 - 10:30

  8. Driving growth through CX

    of profit. With research from Qualtrics XM showing that investing in CX initiatives has the potential ...

    James Frampton - 01/11/2021 - 10:02

  9. How to promote your B2B webinar like a pro: Expert advice from Adobe

    to your audience: On the fence email: send a reminder email for anyone who has clicked on the initial ...

    David Rowlands - 01/11/2021 - 10:52

  10. Thinking of starting a B2B podcast? Ask these three questions first

    people often underestimate how much time and effort it takes to keep going after the initial novelty ...

    David McGuire - 20/10/2021 - 09:34


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