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  1. Five ways AI impacts demand generation

    like LinkedIn to verify a lead's company, job role, and contact information when they initially ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    causes through initiatives and programs such as their Worn Wear program.  A full circle view on how you ... initiatives, and truly become active allies for others. Whilst we focus on diversity and inclusion, let’s also ...

    David Rowlands - 12/01/2022 - 14:12

  4. How and why marketing must drive sustainability

    strategy across international markets, through impactful, revenue-generating initiatives. I am responsible ... that. Under the ethics bracket, we initiate community projects, sponsor charities, and have a give-as-you-earn ... sourcing to recycling and re-use initiatives. Many businesses, including Delta Capita, have responded ...

    David Rowlands - 11/01/2022 - 08:47

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    Other automation initiatives include: Automation of email prospecting using personalisation tools. Use ...

    Richard Conn - 07/01/2022 - 12:30

  6. What’s in store for B2B marketing in 2022?

    of these are reaping rewards, but as discussed in our Data Hive report 2021, these tactical data initiatives are now ...

    David Rowlands - 07/01/2022 - 15:27

  7. Practical magic: Cooking up a potion for success for your ABM programme

    stressed that ABM is not just a marketing initiative—it’s a business-wide one. You’ll need to set joint ...

    David Rowlands - 07/01/2022 - 09:03

  8. Christelle Fraysse on the importance of a solid CRM system

    sales funnel, allowing sales and marketing teams to measure the same pipeline process from initial ...

    David Rowlands - 16/12/2021 - 12:19

  9. Six B2B industries that should be leveraging marketing automation

    initiatives such as fundraising, volunteer recruitment  and event marketing. Across each of these objectives, ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    message. 20 diverse employees in differing roles all commenting on your new product, a local initiative ...

    David Rowlands - 10/12/2021 - 10:37

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