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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   still do in the Fortune 15, where they are referred to by the initials of their original names. What ... as they all still do in the Fortune 15, where they are referred to by the initials of their original names. ...

   Sue Mizera - 09/03/2023 - 11:16

2. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   will take on the role with immediate effect, initially working alongside Ellie in a handover period until ...

   David Rowlands - 03/02/2023 - 14:17

3. Revenue operations manager

   initiatives aimed at accelerating growth Remove bottlenecks and blockers that inhibit growth Optimisation ...

   Jennie Barrick - 12/01/2023 - 15:20

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   initiative represents big change and potential disruption. In fact, most CMO-led, strategic ... and business-based marketing initiatives do. And should. As we have recently written about, change generates fear ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ...

   Sue Mizera - 15/12/2022 - 08:40

5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   in their roles, but it does make everything else easier and other initiatives more likely to stick. Invest in your ...

   Joel Harrison - 14/12/2022 - 10:59

6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   positioning initiative for your company, in spite of the odds against you? Let’s explore Ethos, Logos ... to reflect our new energy and purpose. Immediate initiatives will be put in place to take our new brand ...

   Sue Mizera - 08/12/2022 - 10:09

7. Inside Intent Data: Unlocking Demand Generation Results

   data initiatives. Inbox Insight ...

   Jerusa Calliste - 23/11/2022 - 09:47

8. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

   Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure. Want ...

   Jerusa Calliste - 22/11/2022 - 17:07

9. Transforming your promise into your brand DNA

   a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ...

   Zsofia Raffa - 29/11/2022 - 10:41

10. Does ESG get the gold standard for B2B at the DMA Awards?

    was a very interesting if disparate collection of marketing initiatives from very different brands operating ...

    Joel Harrison - 18/10/2022 - 13:28

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