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  1. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    Executive and HR Technology Conference.  Throughout the campaign, website traffic, inquiries, closed sales ...

    David Rowlands - 14/06/2022 - 10:15

  2. Steven Spencer-Steigner on the state of B2B brand building

    is the context for the inquiry,” Steven adds. “There was this massive inflection point in the way we do business ...

    David Rowlands - 30/05/2022 - 14:49

  3. Eight areas that marketing need to focus on to future-proof their 2022

    inquiry, the higher chance it has of converting to a sale. At Moneypenny, we will continue to focus ...

    Kate Cox - 10/01/2022 - 15:16

  4. Simon Daniels on the MOPs dos and don’t for 2022

    their moment in the sun. As Simon maintains, response handling tools “can drive follow-up to inbound inquiries ...

    David Rowlands - 25/01/2022 - 08:55

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    from total revenue and the number of new and existing customers, SQOs, SALs, MQLs and inquiries. Once ... we know how many inquiries we need, we can then forecast activity by channel, the budget required ...

    David Rowlands - 19/11/2021 - 10:26

  6. Establishing the right goals in 2022 for small businesses

    with an ever-increasing demand for responsiveness to customer inquiries, something that the “chief everything officer” ...

    Rebecca Grimes - 20/12/2021 - 12:14

  7. The Leads on Tap Blueprint

    round the clock and how do you push people down your funnel from lead magnet to inbound inquiry ...

    Jack Mann - 22/02/2021 - 10:32

  8. How marketing operations support the middle of the funnel

    a steady stream of inquiries coming into the top of the funnel. Check. You know that some of them ...

    Mercè Cozens - 11/05/2021 - 16:09

  9. Customer service hindered by technology struggles

    to respond rapidly to customer inquiries and locate customer information. A third of respondents stated ... inquiries and locate customer information. A third of respondents stated that a unified view of customer ...

    Kavita Singh - 09/10/2019 - 15:39

  10. How to drive customer engagement in a post-pandemic world

    business. The right customer service software can intelligently determine whether an inquiry can be handled ... routing prioritises inquiries based on their importance, agents are unable to ignore more complex ...

    Mads Fosselius - 10/11/2020 - 11:17

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