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1. Digital vs. print marketing: A bright and measurable future together

   in this space, this process is likely to become even more efficient in the future. For instance, an embedded ...

   Joe Courts - 03/08/2022 - 12:55

2. Everything you need to know about purpose washing

   with genuine action. For instance, brands that are misleading or misrepresenting themselves as being ...

   Vanessa Cheal - 01/07/2022 - 10:01

3. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   insurance adjusters, for instance, encouraged viewers to “shorten the claims process” and to put “your ...

   David Rowlands - 08/07/2022 - 15:25

4. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

   — or continuing to use ineffective tools — is a mistake that could cost millions in the long term. For instance ...

   Julie Lock - 06/05/2022 - 09:30

5. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   For instance, knowing that a target customer’s company is owned by a larger company makes a big difference ...

   Amnon Mishor - 03/05/2022 - 15:35

6. Going green: All things ESG with Deloitte’s James Oates

   tangible change and how it will impact the brands we work with. For instance, our Millennial survey found ...

   David Rowlands - 04/05/2022 - 09:11

7. The Croc on winning Gold for ‘Best use of creative’

   For instance, we’d collate the responses all interviewees gave about a particular issue or topic, giving us ...

   David Rowlands - 03/05/2022 - 08:42

8. The Great Customer Resignation: Is AI the key to holding onto your customers?

   vital in today’s era of recurring and subscription businesses, for instance. Our research shows ...

   David Rowlands - 14/04/2022 - 08:18

9. What can B2B marketers learn from Wordle?

   your brand as stuck in the past, for instance, your messaging needs to portray how your organisation ...

   Kerrie Malone - 29/03/2022 - 08:53

10. Greater expectations: What do customers demand online?

    the next best thing and get the basics right first to build from there. For instance, hygiene factors ...

    Kieron McCann - 10/02/2022 - 08:38

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