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  1. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    of account personalised assets in place? Do you have a good coverage of contacts at the accounts? Are your ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  2. News: Expandi achieves asset purchase of Cyance

    targeting European markets. With a product offering in European language and intent-data coverage, Cyance ...

    David Rowlands - 13/09/2022 - 08:44

  3. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    and deepen our coverage across the region. We can now offer clients end-to-end marketing services with global ...

    David Rowlands - 08/09/2022 - 09:00

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    insurance, manufacturing, transportation, multi-unit residential, single-family homes, and more. Businesses, ... needs, for example, are going to be far different than an insurance adjuster’s needs. So it was critical ... diverse practice areas—including healthcare, education, government, hospitality, insurance, manufacturing, ...

    David Rowlands - 08/07/2022 - 15:25

  5. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    of DISQO as a leader on advertising measurement through press coverage. We also sought to keep current ... Video- online and events. Events- multiple speaking spots. PR- two releases, significant press coverage ... Conference. MMA Marketing Attribution Think Tank. The reports also generated significant press coverage ...

    David Rowlands - 14/06/2022 - 10:03

  6. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    6 years.  Advocacy  Examples of press coverage: MarTech: “We’re betting B2B marketing will be all ...

    David Rowlands - 07/07/2022 - 12:59

  7. News: Monthly roundup of new hires in B2B

    wait to start working with the team and clients!” Gavin Peters, VP marketing, Genasys The insurance ...

    David Rowlands - 01/06/2022 - 09:59

  8. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    on the McLaren car, marketing efforts and coverage to DeadlyScience- the ‘relatively unknown’ nonprofit founded ... multi-channel coverage, Smartsheet brought DeadlyScience onto the global stage- giving the nonprofit exposure ...

    David Rowlands - 05/05/2022 - 09:00

  9. Funny is as funny does: Steve Mudd on humorising your B2B brand

    their brands and make them more compelling.” See B2C insurance companies  Geico  whose ads star the Geico ... Gecko  à la  Compare the Meerkat or  Progressive ’s dead pan, tongue in cheek work. “They made insurance ...

    David Rowlands - 07/04/2022 - 14:51

  10. Super-charged lead generation: How to drive more ROI from your enquiries

    your business. Pairing chat bots with live chat fills gaps in coverage, whether this is for backup, ...

    Kate Cox - 26/04/2022 - 09:01

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