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  1. News: Hiscox launches card game to educate businesses about cyber security

    preparedness in the UK and beyond. Global specialist insurer Hiscox has taken cyber security to the tabletop ...

    David Rowlands - 30/11/2021 - 09:52

  2. Unconventional ways of getting customer insight

    in conjunction with a media partner, therefore guaranteeing an audience to poll and press coverage ...

    Kate Cox - 15/11/2021 - 09:25

  3. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    business. Pairing chat bots with live chat fills gaps in coverage, whether this is for backup, ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  4. Beyond the press release: exploring the power of modern PR

    it out to your key contacts and trying to secure the kind of coverage that can deliver new leads ... on actions you can take to help your business to secure a higher volume of PR coverage. Getting your B2B news ... key contacts and trying to secure the kind of coverage that can deliver new leads and build brand ...

    Emma Crofts - 23/07/2021 - 14:19

  5. Developing a digital-first PR strategy

    their approach to PR in order to secure coveted coverage. If you’re struggling to get your pitches picked up ...

    Jack Mann - 17/05/2021 - 14:54

  6. News: Intent data provider Cyance announces new funding round to build on growth

    geographic coverage of behaviour that we can pick up with the 55,000 publishing websites that whilst ... coverage across a wider set of websites- not just in English. If organisations are thinking seriously about ... said: “What I mean by that is building out our geographic coverage of behaviour that we can pick up ...

    Kavita Singh - 04/05/2021 - 16:26 - 1 comment

  7. For a successful corporate culture, "Get the brand in their souls!"

    to reach out to people who can help; insuring inclusiveness of all team members, especially those ...

    Sue Mizera - 11/05/2021 - 17:06

  8. News: Sentry Insurance launches 'What Can Be' brand campaign led by Merkle B2B

    General B2B marketing Professional development Wisconsin-based mutual insurance company Sentry ... Insurance has launched its latest brand campaign ‘What Can Be” led by agency partner Merkle B2B. The aim ... insurance agents as they envision the company’s future plans through animations. Both ads were directed, ...

    Kavita Singh - 08/01/2021 - 10:37

  9. How to create a modern B2B PR strategy that sings

    General B2B marketing PR 32 Download this now What’s coverage got to, got to do with it? (It’s ... media coverage, and want to break free from an over-reliance on journalists to tell your story. You want ...

    Jack Mann - 22/01/2021 - 17:13

  10. News: B2B Marketing’s first B2B community welcomes major players

    insurance, Atos, added: “A community of your peers, new insight and training can be a very powerful thing. We ...

    David Rowlands - 07/04/2021 - 11:10

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