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  1. News: Feefo appoints new CMO to drive growth and overseas expansion

    expertise in digital interactions makes him a perfect fit for us as a digital-first brand intent ...

    David Rowlands - 30/11/2021 - 16:39

  2. Four game-changing insights driving customer acquisition in a digital world

    acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ... Digital customers leave a digital trail and there are plenty of companies with specialist buyer intent ... intent. These are the buyers attending an industry event you’re at; they are searching for your keywords; ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. Five ways your marketing team can stand-out in your business

    self-service decisions and purchase intent is visible, so the influence in the buyer’s journey through ... high-intent lead generation, holding data at the centre of campaigns and cross functional ABM. This new era ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. 11 words to delete from your B2B copy

    of “use”, it means you’re intentionally making your copy harder to read – and deliberately choosing to waste ... Strategic Is it, though?  If you’re intentionally drawing a distinction between strategy and tactics, ...

    David McGuire - 18/11/2021 - 16:34

  6. How to approach your ABX strategy

    intent data or website activity or simply company news. To go even further, Demandbase has set up alerts ... stuck at the buyer stage? What does the intent data look like? Leanne explores these engagement signals ... customer profile? Intent: Are these accounts showing interest in your products? Relationship: How can you ...

    David Rowlands - 10/11/2021 - 10:57

  7. ABM expert Robert Norum on how to run your ABM pilot

    maintains, intent platforms have become increasingly prevalent in ABM. They provide a means to track target ...

    Lucy Gillman - 26/10/2021 - 16:39

  8. Thinking of starting a B2B podcast? Ask these three questions first

    intentionally have a rolling guest co-host, which increases the number of people (and therefore our opportunity ... Sometimes, your intentions for your podcast will come into conflict with each other. In this case, it’s ...

    David McGuire - 20/10/2021 - 09:34

  9. News: Expandi Group announces the integration of AccountInsight into the group

    to develop and expand current Expandi services. With its account-based advertising and intent ... into Expandi Group’s intent-data platforms, solutions, and marketing services, clients will benefit from ... market (matched with local Chamber of Commerce listings).  Depth: mixing intent data at account level ...

    Lucy Gillman - 04/10/2021 - 10:43

  10. News: durhamlane and Cyance launch new report

    development specialists, durhamlane and Cyance, a provider of global, third-party intent data, who have ... their problems. Leveraging technology providing accurate and localised intent data signals is a way to achieve ...

    Anonymous (not verified) - 29/09/2021 - 11:44

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