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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... highly correlate with SDT’s relatedness and human interactions; Pride, excellence and fulfillment (Values ... and growth Once enacted, interactions with both brand and activations will provide operational insights ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How CogniClick can personalise your content for ABM success

    audience. Create a platform that gives marketers multiple possibilities to create interactive campaigns, wow ...

    David Rowlands - 26/11/2021 - 14:56

  3. Five ways your marketing team can stand-out in your business

    and remote. Whilst Earnest points out 20-30% of B2B buyers say they’ll want to interact with sales reps ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. The data and science you need to know when approaching ABM email marketing

    email content offer: Static vs. interactive. 1. Best email messaging appeals: Emotional vs. rational ... and take advantage of these positive outcomes. 3. Best email content offer: Static vs. interactive It seems ... as if interactive, digital content has dominated post-pandemic marketing spheres with 83% of marketers believing ...

    David Rowlands - 16/11/2021 - 09:39

  5. Four game-changing insights driving customer acquisition in a digital world

    digital self-serve and remote human engagement over face-to-face interactions. B2B sales and marketing ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    of 250 CX professionals in the UK, revealed a stark lack of human interaction in the B2B sales process. ... for businesses, however, CX professionals have recognised the importance of human interactions for B2B sales ... service is typically associated with in-person interactions for B2B buyers, more than a quarter (26%) ...

    David Rowlands - 20/10/2021 - 11:33

  7. How to approach your ABX strategy

    those accounts through advertising. Then you want to continue to drive interaction and engagement across ...

    David Rowlands - 10/11/2021 - 10:57

  8. How sales training and coaching can drive B2B success in 2022 and beyond

    much sooner in their journey. This can be achieved through digital platforms that provide interactive ...

    Kevin O'Regan - 09/11/2021 - 10:37

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and a higher quality of leads and customer interactions. It also provides data which validates the need ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Driving growth through CX

    interactions at scale. 3. Improve the accuracy of predictions Companies must evaluate all the intersection ... have experienced when interacting with any part of the business, a thorough understanding ... of the business interact with customers, knowledge-sharing programs can be an effective way to remove departmental ...

    James Frampton - 01/11/2021 - 10:02

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