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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   Propolis’ Brand Strategy Specialist Sue Mizera takes a deep dive into three case studies of international ... with five to six international representatives from the Fortune 15’s first two products as well ... Personality, Core Values; internal culture change, competitive clarity and differentiation; reputations ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   of international companies who have successfully rebranded in the face of an M&A or IPO. Part I. Reasons ... my personal experience. All three cases below feature international companies that followed ... competition from an international rival, Vodafone, that had recently arrived on their shores. By its own ...

   Sue Mizera - 27/02/2023 - 15:39

3. News: Recent research sheds light on the state of PR in B2B

   Lastly, hire the best team you can internally, trust them to hire the best agency partner for your ...

   David Rowlands - 08/02/2023 - 14:40

4. Eight essentials for a successful global marketing rebrand

   General B2B marketing International Marketing department Master- Brand & Content Strategy ... Communication consistency Brand Internal & External talent Internal communications Yasutaka Mizutani unpacks ... overlooking your internal talent. Your marketing team has a deep understanding of your business and a sharp ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

5. Media and training marketing executive

   closely with internal and external stakeholders to ensure the smooth delivery of each media campaign. ... Work closely with internal stakeholders and external clients in the development and execution of each ...

   Jennie Barrick - 20/01/2023 - 14:33

6. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

   in the country – and the first in its sector- to be awarded certification to PAS 2060, the only internationally ... to PAS 2060, the only internationally recognised standard for carbon neutrality. anonymous user News ...

   David Rowlands - 12/01/2023 - 10:05

7. Revenue operations manager

   projects. Demonstrable ability to influence matrix and internal/external partners Strong communicator, ...

   Jennie Barrick - 12/01/2023 - 15:20

8. Live reaction: Can ChatGPT write your B2B copy?

   despite advising blog writers to “Use internal and external links to provide additional context ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

9. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   team, and their internal relationships. Allow them to learn, share and grow together – and above all, ...

   Joel Harrison - 14/12/2022 - 10:59

10. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    internally with the power of its own ethos and courage. It should stir new, external audiences to sharper, ...

    Sue Mizera - 08/12/2022 - 10:09

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