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  1. Improving CX with revenue enablement

    about were site behavior, media interactions, "intent scores," marketing automation and CRM. ...

    Adam Mincham - 10/01/2022 - 09:12

  2. What’s in store for B2B marketing in 2022?

    mobile with 6G trials starting next year, Satellite industry (starlink satellite internet beta in 2022), ... TV's?  "Smart" really just used to mean connected to the internet but today, “smart” ... home during the pandemic and is developing what it calls an “internet of senses" and has predicted ...

    David Rowlands - 07/01/2022 - 15:27

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    in the age of the internet. Enter user generated content. What is user-generated content? User-generated ... experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ... effectiveness in this way isn’t such a reach in the age of the internet. Enter user generated content. anonymous ...

    John Allen - 17/11/2021 - 08:39

  4. A linguistic exploration of the name Propolis

    Storytelling Teams and resourcing Creativity Propolis is B2B Marketing’s exclusive community site. Have you ... parsing (semantic deep diving). The name in question belongs to B2B Marketing’s new community site ... for propolis meaning suburb. For me, when I first encountered the new community site name, I parsed Propolis ...

    Sue Mizera - 15/12/2021 - 09:24

  5. Six B2B industries that should be leveraging marketing automation

    software should be integrated with the website and when a potential donor visits the site, this will ... on your site. There are plenty more opportunities for recruiters using marketing automation too, ...

    Tom Ryan - 14/12/2021 - 08:58

  6. Everything you need to know to create a high-converting B2B product page design

    to understand how visitors are interacting with your site. User testing is key to knowing what your customers ... customers to test out your site. Do they understand what you do and what you’re offering as soon ... are optimized for mobile too. At the end of 2020, this made up over half of daily internet time around ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. Why your competitors are creating content in clusters (and why you should too)

    your site as more credible for the pillar content, which means that over time you should be able ... looking to boost your site’s SEO through topic clusters, here are a few tips to help you hit the ground ... boosting your site’s credibility and crawlability, you’re taking a long-term approach to SEO that’s sure ...

    Kerrie Malone - 06/12/2021 - 09:28

  8. The B2B Marketing Awards 2021: Check out who won big

    leadership’ by Protolabs. Best limited-budget campaign. ‘The better-for-business zone’ for Zen Internet ... channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  9. News: Annual study reveals rising stars in the marketing multiverse

    on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  10. Four game-changing insights driving customer acquisition in a digital world

    this year the amount of people using the internet has grown nearly 5%, meaning 62% of the world’s population ... users.  Sure, not all those people using the internet or logging into their socials are doing so ... for business purposes. However, we do know that the number one reason people use the internet is to find ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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