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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Zintak, CEO of 6sense. “This investment adds fuel to our trajectory and gives us the ability to accelerate ... effectiveness.  Investments add fuel to momentum Part of today’s funding will be used to deliver the future ... demand, Investing in people and technology to continue building against its aggressive product strategy. ...

    David Rowlands - 20/01/2022 - 14:46

  2. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. 10 lessons learned after 10 years of modern selling

    insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    and implement solutions to the environmental crisis. They put their money where their mouth is by investing ...

    David Rowlands - 12/01/2022 - 14:12

  5. Eight areas that marketing need to focus on to future-proof their 2022

    for marketing  investment . We’ve been working with radio as our B2B branding medium of choice over the last 18 ...

    Kate Cox - 10/01/2022 - 15:16

  6. 8 tips for sustainable lead generation

    are squeezed so your lead generation investment must work hard to deliver a return. Find out how sussessful ... In difficult times, budgets are squeezed so your lead generation investment must work hard to deliver a return. ...

    Daniela fernandes - 07/01/2022 - 11:18

  7. What’s in store for B2B marketing in 2022?

    and retain customers is largely linked to the CX they are able to deliver. ​  They have invested heavily ... and when they want to work. More governments (like Spain, Portugal and Italy) will actively invest ... Marketing agencies and media organisations will invest in more proprietary tech, with aggressive MnA growth ...

    David Rowlands - 07/01/2022 - 15:27

  8. Practical magic: Cooking up a potion for success for your ABM programme

    to each account team to kick off the ABM journey. This gets everyone excited about the investment they’re ...

    David Rowlands - 07/01/2022 - 09:03

  9. News: New hires in B2B

    several significant investments that the company has made in end-to-end ABM capabilities as it seeks ... Service Provider DevOpsGroup and partner at US strategic growth and investment firm, York IE. He joins ...

    David Rowlands - 21/12/2021 - 09:09

  10. Five of the best digital marketing strategies B2B can learn from B2C

    your campaigns are emotionally invested- regardless of whether you’re creating B2C or B2B marketing. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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