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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Zintak, CEO of 6sense. “This investment adds fuel to our trajectory and gives us the ability to accelerate ... effectiveness.  Investments add fuel to momentum Part of today’s funding will be used to deliver the future ... demand, Investing in people and technology to continue building against its aggressive product strategy. ...

    David Rowlands - 20/01/2022 - 14:46

  2. Three demand generation focus areas you need to know

    important in 2022 and beyond as organisations invest in new technologies (like AI) for personalised customer ... Contextualisation is about uniting valuable customer insights with relevant ideas and opportunities to guide people ... markets better. Intent data can help B2B marketers to: Identify new opportunities to create relevant ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Why you need emotional marketing in 2022

    or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

    David Rowlands - 20/01/2022 - 08:51

  4. How chatbots can enhance your ABM strategy

    process presents many opportunities for chatbots to step in, assist and make a positive impact. Perhaps ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Barbara Stewart on nailing your CX in 2022

    to work. However, for Barbara, it’s now time to think long-term.  2022 brings with it the opportunity ...

    David Rowlands - 18/01/2022 - 08:48

  6. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies, ... help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ... by 2025. The rise of AI allows the opportunity to clean their data in a matter of minutes. Machine learning ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. 10 lessons learned after 10 years of modern selling

    insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ... has revolutionised how we operate, and given rise to numerous opportunities, such as the widespread ... embrace of digital technologies and social media. The leaders who jumped quickly on these opportunities ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... and implement solutions to the environmental crisis. They put their money where their mouth is by investing ... opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...

    David Rowlands - 12/01/2022 - 14:12

  9. 8 tips for sustainable lead generation

    are squeezed so your lead generation investment must work hard to deliver a return. Find out how sussessful ... be channeled towards generating high quality opportunities in a targeted and focused way. We provide 8 tips ... In difficult times, budgets are squeezed so your lead generation investment must work hard to deliver a return. ...

    Daniela fernandes - 07/01/2022 - 11:18

  10. Eight areas that marketing need to focus on to future-proof their 2022

    for marketing  investment . We’ve been working with radio as our B2B branding medium of choice over the last 18 ...

    Kate Cox - 10/01/2022 - 15:16

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