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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    the sidelines but eager to get involved. This was designed to unveil and showcase an excellent framework ... As a marketing leader, if you’re not involved, build a case with helpful suggestions about how you’d like ... to contribute to the discussion and what value you can add. Not involving marketing in due diligence was cited ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Leaders Roundtable Batten down the hatches

    (according to more than one respondent), mostly because marketing ends up involved in so much, and often ... of attendees commented that these days, as CMOs they are involved in numerous conversations about business ... commented that these days, as CMOs they are involved in numerous conversations about business direction, ...

    scotty - 16/11/2022 - 10:21

  3. Propolis new user interface

    marketer's content. Get involved with the unique Propolis online community by sharing your own thoughts ... guides, workflows etc Get Involved Share your experience, solve problems together, take part ...

    scotty - 16/11/2022 - 12:30

  4. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    involved in so much, and often unable to say ‘no’. Various tactics were suggested for this, including ... that these days, as CMOs they are involved in numerous conversations about business direction, opportunities ...

    Joel Harrison - 20/10/2022 - 12:17

  5. Editor

    community for B2B marketers, agencies and marketing technology vendors. The role will involve daily liaison ...

    Jennie Barrick - 21/09/2022 - 13:09

  6. Analyst

    exclusive community for B2B marketers, agencies and marketing technology vendors. The role will involve ...

    Jennie Barrick - 21/09/2022 - 13:08

  7. Technical Editor

    technology vendors. The role will involve daily liaison with a panel of senior marketing experts, our ...

    Jennie Barrick - 21/09/2022 - 13:07

  8. How to unlock green growth

    marketplace, new practices will bring fresh paths. Not only through direct involvement in disciplines including ... happen at a senior level—including involving CEOs on both sides—and deals may differ significantly, it’s ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  9. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    emerged as a result of the pandemic. First, the involvement of buying groups has grown, with 63% of B2B ... purchases involving more than four people compared to 47% in 2017. Not to mention that the average number ...

    Winnie Palmer - 15/08/2022 - 14:06

  10. People or personas? What B2B marketing can learn from B2C

    of a team. As a result, we need to be able to defend them rationally. Others involved may have conflicting ...

    Anonymous (not verified) - 08/08/2022 - 11:55

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