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  1. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    explores, reveals that peoples’ judgments are not captured only by what they say they think. While we may ...

    Sue Mizera - 10/06/2022 - 08:58

  2. ABM expert Robert Norum on how to run your ABM pilot

    looking at a pilot of one and using that ‘misleading’ data to make a judgment on what works, and what ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  3. C-suite prefers longer form print content to generate fresh insight

    organisations value the judgment of executives over insights from customer data. The study was produced ...

    Michael King - 09/05/2017 - 11:50

  4. BRANDING NEWS: Apple ­­posts Samsung admission

    designs.  Located on a plain page entitled Samsung / Apple UK judgment, the Californian company states that, ...

    Alex Aspinall - 26/10/2012 - 14:55

  5. Hiring the best: 5 key traits to look for in your next B2B marketer

    stress, how resourceful they are and the kind of judgment they exercise given circumstances they may ... and to make decisions, all of which involves risk-taking and sound judgment – all marks of a great B2B ...

    Hanne Knuyt - 10/02/2015 - 14:00

  6. Why data needs a human touch

    whereby you’re looking at the evidence and applying human judgment, will enhance your marketing decisions ...

    Paul Cash - 31/08/2016 - 16:54

  7. BEST PRACTICE: How to survive the office party

    your inhibitions, clouds judgment and may cause you to do something you regret. 12864   With less than ... judgment and may cause you to do something you regret. 3. Leave the mini skirt in the wardrobe Leave ...

    a12admin a12 - 11/12/2007 - 00:00

  8. Do you have the nerve to be a thought leader?

    comprehending, applying information- for example, legislation, judgments, policies, research… They will churn out ...

    Jacqueline (Jac... - 22/07/2016 - 10:30

  9. Business Superbrands?

    of the judgment criteria – quality, reliability and distinction – which obviously favour brands with a strong ...

    Clare Granville - 28/02/2011 - 16:24

  10. Marketing’s 52:48 divide: the performance gap between the profession’s data-haves and have-nots

    And that uncertainty pushes them back to instinctive judgments rather than evidence-based decisions. The first step ...

    Jada Balster - 11/02/2019 - 14:42

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