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  1. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    our virtual round table discussion on January 27th, for senior marketers in tech. Key discussion ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  2. Annabel Rake on the importance of sustainability in marketing

    mindset plays a key role when it comes to attracting and retaining talent- looking for those people who ... Her key takeaway, however, is to “position yourself as part of the answer rather than the whole ...

    David Rowlands - 02/12/2021 - 08:50

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    you’ll want to read on. Self-determination theory—a key to unlocking customer intimacy? Recently ... by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ... beginning atop with the 'why?', the key insight, and proceed to SDT’s 'motivation ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    this is heady, provocative stuff!  To support their perspective, the B2B Institute cites five key virtues ... this about your brand, and realize the power and benefits of creating and managing such a truly authentic ... Ladder. It connects specifically to the functional and emotional benefits and values on the ladder, ...

    Sue Mizera - 01/12/2021 - 10:47

  5. News: Annual study reveals rising stars in the marketing multiverse

    continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ... to interact with customers over their social channels. Brands continue to perform poorly across key website ...

    David Rowlands - 30/11/2021 - 16:21

  6. News: Feefo appoints new CMO to drive growth and overseas expansion

    product suite and marketing is going to be key to tapping into this and taking Feefo to the next level.”  ...

    David Rowlands - 30/11/2021 - 16:39

  7. The data and science you need to know when approaching ABM email marketing

    emails, how video format triumphs over flat text and the benefits of static email content. What ... entire email: people tend to skim, missing key points. Video format “controls people’s focus and guides ... highlighted that in each case the results inverted our understanding of “conventional wisdom.” His key ...

    David Rowlands - 16/11/2021 - 09:39

  8. Why SMBs are looking for guidance and support from B2SB marketers

    their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... Covid-class), reversing a four decade long decrease in entrepreneurialism.  With that in mind, here are six key ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. How to realise the full potential of sustainability marketing

    stories is the key thing consumers look for, with evidence of impact against goals. 69% of consumers said ... sustainably.  One key way to prove and market your company’s sustainability efforts is to communicate its strong ... results-driven stories  While ESG is a priority, your performance is still the key factor in investment ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. How CogniClick can personalise your content for ABM success

    outlines the benefits of the assessment format. Clients answer questions based on what they’re experiencing ...

    David Rowlands - 26/11/2021 - 14:56


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