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  1. How to use data to optimise your marketing spend

    of the funnel or you could kill your sales pipeline. A common mistake many companies make when trying to decide ...

    Kate Cox - 28/09/2021 - 09:52

  2. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    can use customer analytics to effectively kill two birds with one stone. By using customer analytics, ...

    David Rowlands - 28/09/2021 - 13:42

  3. Repeat success in your B2B marketing with the power of revenue attribution

    what activities to scale, and which ones to kill?  Step 1? Accept the following: Ad platforms like ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  4. 3 easy ways to help your B2B content cut through the noise

    content – besides, if I told you those, I’d have to kill you. Usually, to differentiate your content, you ...

    David McGuire - 21/04/2021 - 14:52

  5. Last post: An ode to a publication that shaped an industry

    to destress, and thinking: ‘I’m not sure I can do this. I think this might actually kill me.’ But I did do it. ...

    David Rowlands - 01/04/2021 - 10:17

  6. Here are our hive experts' 2021 predictions

    everything online and killing any chance to connect in person, commercial teams will come to rely much more ...

    Kavita Singh - 27/01/2021 - 10:48

  7. The ‘buy now, plan later’ approach to martech is killing progress: Why it’s time to stop and think about how your martech is stacking up

    Marketing technology Most marketers have taken a ‘buy now, plan later’ approach to buying their martech platforms. It’s not paying off. Peter O’Neill, Analyst at B2B Marketing examines the need for a more strategic approach to building your martech stack. ...

    Kavita Singh - 11/05/2020 - 10:55

  8. Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships

    they are searching for. 8.     Culture can kill any transformation. This is why marketing’s first and foremost ...

    Joel Harrison - 28/08/2020 - 15:14

  9. The art of engagement: 8 ways to boost revenue with a magnetic marketing strategy

    Recognize the power of relevance. Time kills opportunities — your buyers want immediacy. Fuel your marketing ...

    Jack Mann - 01/09/2020 - 11:43

  10. Authentic, helpful, humble and human* – the keys to great B2B messaging in the era of coronavirus

    ever, kill the clichés As one attendee put it, “Every time I open my in box and see an email ... the obvious. So, kill the cliché – not just now, but always. 6. Don’t be afraid to speak about CV19 if it’s ...

    Joel Harrison - 11/05/2020 - 10:52


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