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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   with insight. I’ve not seen these kinds of connections documented anywhere else. Surely the first step ...

   Sue Mizera - 09/03/2023 - 11:16

2. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

   through Tiktok – featuring leading creators and experts. For more information and to register, visit here. ...

   David Rowlands - 02/03/2023 - 13:50

3. A new year, a new set of priorities: Tackling your 2023 budget

   months, and then assess them against the Human Kind Scale- a model developed by Leo Burnett that helps ... Kind Scale. I know I sound like a broken record, but, again, be honest. Are you making work that’s ...

   Oliver Budworth - 25/01/2023 - 14:36

4. Eight essentials for a successful global marketing rebrand

   for leaders to be visible and accessible, so if your leaders can visit countries in-person, employees ... zones.  At our recent brand repositioning, we visited employees in Japan, Singapore, India, Romania, ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

5. Live reaction: Can ChatGPT write your B2B copy?

   plates and stuff. Perhaps I was subconsciously trying to write the kind of blog an AI couldn’t. Maybe ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

6. Leaders Roundtable Batten down the hatches

   normal. So any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose ... be a kind of ‘two speed’ B2B economy, with those whose offerings are relevant accelerating whilst everyone ... can help you and your team Visit the Propolis website ...

   scotty - 16/11/2022 - 10:21

7. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   currently going through some kind of M&A (either as acquirer or acquiree) or had recently just done so. ...

   Joel Harrison - 21/11/2022 - 10:29

8. In Web 3.0 terms, today is 1995

   and in the immediate future. Even though the most marketers (and even agencies) aspire to leading this kind of deep ... sense there’s nothing different about Web 3.0 from any other kind of marketing or service. It’s about ...

   Joel Harrison - 10/11/2022 - 16:43

9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   each other so much more, but they have the kinds of tools available to stay closely connected around ...

   Mary Gilbert - 21/11/2022 - 11:12

10. The Global ABM Conference 2022: What you missed out

    Miller on how ABM supports the drive to win the right kind of customer. They offered three pieces of sage ... well-known brands in our space. From an ABM perspective, the kind of content and thought leadership they put ...

    David Rowlands - 08/11/2022 - 12:09

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