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  1. News: New hires in B2B

    success for key global accounts. Alisia will work closely with clients in the business technology space ... from a background in banking and fintech and Laura from technology-driven companies in B2B spaces ... in developer-focused SaaS along with Chris' deep technical knowledge in the financial services space are both huge ...

    David Rowlands - 21/12/2021 - 09:09

  2. Five of the best digital marketing strategies B2B can learn from B2C

    for businesses to occupy these spaces with their B2B digital marketing strategies too. And although the Metaverse ... tailored messaging is a must in this day and age. Otherwise, in such a saturated space, it’s just spam.  ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Establishing the right goals in 2022 for small businesses

    growth (such as marketing dollars to drive demand in a competitive space), so they must focus ...

    Rebecca Grimes - 20/12/2021 - 12:14

  4. Six B2B industries that should be leveraging marketing automation

    manufacturing, financial services, recruitment, business services, or communications space-marketing automation ...

    Tom Ryan - 14/12/2021 - 08:58

  5. How CogniClick can personalise your content for ABM success

    with interests- Helen gives the example of space exploration for Elon Musk. On top of this, the deep insight ...

    David Rowlands - 09/12/2021 - 11:58

  6. The big lie of thought leadership in B2B

    to reach? What issues are taking up space in their thoughts and conversations?  One of the biggest mistakes ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    at 10:00am GMT via Zoom. Take-aways will be hugely valuable, but spaces are very strictly limited, ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  8. Annabel Rake on the importance of sustainability in marketing

    the professional services space, it’s all about people-to-people interaction. There’s no more emotional human ...

    David Rowlands - 02/12/2021 - 08:50

  9. News: Feefo appoints new CMO to drive growth and overseas expansion

    in the digital space spanning over 20 years, James joins Feefo from Bionic, an expert comparison service ... Tony Wheble, Feefo’s CEO, added: “The reviews and customer insights space is ripe for disruption ...

    David Rowlands - 30/11/2021 - 16:39

  10. Five ways your marketing team can stand-out in your business

    for a seat at the table? To win as a marketer, we must acknowledge today’s buyer in the B2B space- they make ...

    Abhi Morjaria - 24/11/2021 - 08:56

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