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  1. The data and science you need to know when approaching ABM email marketing

    is there in a meeting where I’ve just answered those qualifying questions myself and know what my results are,’” Tim ...

    David Rowlands - 16/11/2021 - 09:39

  2. How CogniClick can personalise your content for ABM success

    company name and industry. Conditional display incorporates tailored content based on what you know ... to be ignored,” getting sales excited as they know that the telephone call or meeting they’re trying to get can ... branding the platform in their own style. “This enables clients to get going quickly if they don’t know ...

    David Rowlands - 26/11/2021 - 14:56

  3. How to realise the full potential of sustainability marketing

    is accountable to investors and consumers.  Assess and share ESG performance Investors and consumers want to know ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Unconventional ways of getting customer insight

    always need to know what customers are thinking so we can figure out if our products or services meet ... that your market would like to know more about. The more specific here, the better. Through a results-led ... (group) specially dedicated to CX. Check out Propolis now! We’ll always need to know what customers ...

    Kate Cox - 15/11/2021 - 09:25

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    For those marketers that know they need more budget, but perhaps don’t work in the most marketing-friendly ... we know how many inquiries we need, we can then forecast activity by channel, the budget required ...

    David Rowlands - 19/11/2021 - 10:26

  6. Five ways your marketing team can stand-out in your business

    of the business: 1. Tune into what the business needs Don’t be the last to know what the business is focussing on, ... together sales and marketing whilst ensuring everyone knows the basics – such as what is demand gen vs lead ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. The B2B Marketing Awards 2021

    to make sure everyone knows about your trophy wins. You can find them here. You looked amazing! Re-live ...

    Jason Taylor - 22/11/2021 - 12:21

  8. Four game-changing insights driving customer acquisition in a digital world

    for business purposes. However, we do know that the number one reason people use the internet is to find ... to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... the digital shelves with appropriate and compelling content We already know that in the new digital world, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    this new concept. (Alert readers will know I published an earlier blog on this in December, 2020 ... customer intimacy. Part one Customer intimacy—the holy grail of marketing Customer intimacy-- knowing ... understand their customers as real people first. They know exactly what brings customers pride, joy, success, ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    the idea got dressed up in language that was more complicated than it needed to be. You know, the kind we ... a perfectly good word, in an effort to sound impressive. And we all know how well that works. In order ... to Seriously, just say “to”.  Trusted partner I don’t know how, but “trusted partner” slowly morphed from a step ...

    David McGuire - 18/11/2021 - 16:34

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