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  1. The tautology of marketing operations job titles

    Although I actually like this one, I’m standing firm on my premise that less is more. Innovation, of course ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    and martech. I firmly believe brand and martech should become fast BFFs, although today, this interaction ... of this speaks to the 2020s being the decade of the great B2B rebranding, which I firmly believe in, and which ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Hiscox launches card game to educate businesses about cyber security

    against businesses rose from 38% in 2019 to 43% in 2020, with one in six firms attacked saying its ... card. Virus: 31% of firms affected by a cyber-attack had to deal with a virus infection. Pairs ... for a cyber-attack they experienced. Pairs with the employee training card. Ransomware: One-in-six firms attacked ...

    David Rowlands - 30/11/2021 - 09:52

  4. News: Annual study reveals rising stars in the marketing multiverse

    are B2C firms. Social media activity across the global CEOs showed minimal growth from last year. Only 40% ...

    David Rowlands - 30/11/2021 - 16:21

  5. Four game-changing insights driving customer acquisition in a digital world

    and social posts as well.  Firms can be notoriously poor at clearing out old content too. Even your best ... to the upswing.   If marketing encourages employees to be active on LinkedIn, that firm will stand out, because ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. Universal identity resolution is a myth. It’s also a bad idea

    a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... model, brands that work hard to comply with the law and understand the nuances of consumer privacy ... Second, a distributed identity model puts the identity asset firmly within the control of the data owner. ...

    Ray Kingman - 05/11/2021 - 09:31

  7. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

  8. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    businesses are compliant with laws and regulations, chief compliance officer roles grew by 28%.  10. CMO. ...

    David Rowlands - 28/10/2021 - 16:41

  9. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    that champions SMEs by giving them all the HR, employment law, health and safety tools and support they need ... of a button and access to employment law experts 24/7.  Rebecca McEwan, business development manager ... an award-winning people management software company that champions SMEs by giving them all the HR, employment law ...

    Lucy Gillman - 07/10/2021 - 17:26

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    necessarily have to be that way. Many organisations, including ours (as a network of member firms), have ... to having operations in countries with differing laws and regulations, where these may not align to your ...

    Anonymous (not verified) - 20/10/2021 - 16:35


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