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  1. Improving ecommerce efficiency with product information management workflows

    a liability rather than a strategic asset. So, how can adopting PIM workflows improve the way you work?  ... leading to this crucial resource becoming a liability rather than a strategic asset. So, how can adopting ...

    Nate Holmes - 04/10/2021 - 17:32

  2. CASE STUDY: Management
 Liability
 Policy 
launch 
campaign for by AXA Commercial, by Columns

    In March 2011, AXA Commercial launched their first product in 10 years – Management Liability Policy. ... 
-liability
-policy-
launch-
campaign-axa-c Summary In a saturated and competitive market, AXA needed to seek ... Liability Policy. As a new product area for AXA and its broker network, education and ensuring marketing ...

    Alex Aspinall - 18/11/2011 - 15:25

  3. Emotion in B2B content: First, do your research

    legal liability) without ever stopping to feel the real-world weight of what we’re saying. As a result ...

    David McGuire - 05/10/2020 - 10:05

  4. Event planning – in an age of isolation

    of many brands’ B2B marketing activities, to effectively a brand and budget liability.  The impact ...

    Jason Taylor - 06/04/2020 - 13:39

  5. Ignite 2019 Delegate Survey Competition T&C's

    will be entitled to dispose of the prize as they think fit, without any liability to the prize winner. ...

    Scott Pringle - 04/07/2019 - 17:18

  6. Why transparency is the key to building trust in the age of GDPR

    how best to move forward in an age when data is as much a liability as it is an asset. However, it’s ...

    Lynne Capozzi - 12/07/2019 - 09:41

  7. Marketers worried martech vendors will expose their company to GDPR risks

    industry because no company wants to do business with another company that’s going to be a liability ...

    Molly Raycraft - 06/08/2018 - 15:25

  8. From slow tech to fast tech – O2’s martech revolution

    in this part of the budget. Now we are taking that liability into Opex, where we traditionally spent on other ...

    Joel Harrison - 07/08/2018 - 10:48

  9. Martech and GDPR: A B2B marketer’s guide

    nature and purpose of processing, there are also likely to be clauses limiting liability in the case ...

    Emma Crofts - 25/04/2018 - 09:00

  10. B2B Marketing award winners (photo gallery)

    Product Launch: 'Management liability policy launch campaign' for AXA devised by Columns Design ... Best product launch campaign: 'Management liability policy launch campaign' for AXA devised ...

    Jason Taylor - 15/12/2011 - 16:35

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